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		<title>Compelling Content: Brainstorming your ideal reader or customer</title>
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		<pubDate>Wed, 29 Oct 2008 07:21:09 +0000</pubDate>
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		<description><![CDATA[Compelling Content &#8211; Part 2 Brainstorming: Your ideal reader or customer A two-part series from freelance copywriter Kath Burke. In part one, Kath explained how you can understand why people buy you. Part two explores how to use brainstorming as an exercise in focusing on the content that really matters before you put pen to [...]]]></description>
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		<title>Write web copy your customers will love reading</title>
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		<title>How to build a credible website</title>
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		<pubDate>Mon, 07 Apr 2008 10:19:20 +0000</pubDate>
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