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	<title>Freelance Advisor &#187; Podcast</title>
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	<link>http://www.freelanceadvisor.co.uk</link>
	<description>News, Help and Advice for UK Freelancers, Contractors and the Self-Employed</description>
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	<copyright>Copyright &#xA9; Freelance Advisor 2011 </copyright>
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	<itunes:summary>News, Help and Advice for UK Freelancers, Contractors and the Self-Employed</itunes:summary>
	<itunes:keywords></itunes:keywords>
	<itunes:category text="Society &#38; Culture" />
	<itunes:author>Freelance Advisor</itunes:author>
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		<itunes:name>Freelance Advisor</itunes:name>
		<itunes:email>feedback@freelanceadvisor.co.uk</itunes:email>
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		<item>
		<title>Podcast 32 &#8211; IR35 Update and Budget Roundup</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-32-ir35-update-and-budget-roundup/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-32-ir35-update-and-budget-roundup/#comments</comments>
		<pubDate>Thu, 19 May 2011 10:00:21 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[Freelance Advisor]]></category>
		<category><![CDATA[freelancer]]></category>
		<category><![CDATA[freelancing]]></category>
		<category><![CDATA[HMRC]]></category>
		<category><![CDATA[IR35]]></category>
		<category><![CDATA[IR35 Reform]]></category>
		<category><![CDATA[office of tax simplification]]></category>
		<category><![CDATA[ots]]></category>
		<category><![CDATA[PCG]]></category>
		<category><![CDATA[self employment]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=13618</guid>
		<description><![CDATA[This month Andy and Jon talk to Simon McVicar of the PCG about the latest developments on IR35, and how the PCG are attempting to advise the UK's Government on future reforms. We also get an accountants perspective on how the changes brought about in the Budget will effect the nation's freelancers from Steve Crouch of Crunch Accounting. This is a long one, so pour yourself a cup of tea.]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-32-ir35-update-and-budget-roundup/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<!-- Media File exists for this post, but its not enabled for this feed -->
	</item>
		<item>
		<title>Podcast 31: Marketing for Creative Freelancers</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-31-marketing-for-creative-freelancers/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-31-marketing-for-creative-freelancers/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 12:30:02 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[creative media]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[freelance podcast]]></category>
		<category><![CDATA[gallery]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing yourself]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=12165</guid>
		<description><![CDATA[In this months podcast, we're looking at how you can promote your services as a creative in the increasingly-populated freelancing marketplace. Andy talks to Scott Belsky of Behance, an online portfolio platform catering specifically to freelancers working in creative fields, about how they can utilise their service to better market their service.]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-31-marketing-for-creative-freelancers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/fa031-behance.mp3" length="26412745" type="audio/mpeg" />
		<itunes:duration>0:27:24</itunes:duration>
		<itunes:subtitle>In this months podcast, we're looking at how you can promote your services as a creative in the increasingly-populated freelancing marketplace. Andy talks to Scott Belsky of Behance, an online portfolio platform catering specifically to freelancers [...]</itunes:subtitle>
		<itunes:summary>In this months podcast, we're looking at how you can promote your services as a creative in the increasingly-populated freelancing marketplace. Andy talks to Scott Belsky of Behance, an online portfolio platform catering specifically to freelancers working in creative fields, about how they can utilise their service to better market their service.</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast 30: Networking</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-30-networking/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-30-networking/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 13:00:12 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[brazen careerist]]></category>
		<category><![CDATA[crunch]]></category>
		<category><![CDATA[Crunch.co.uk]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[network roulette]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[offices]]></category>
		<category><![CDATA[premises]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[speed networking]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=11016</guid>
		<description><![CDATA[In this months podcast we're talking networking, both on- and off-line. First, Andy speaks to Ryan Healy about Network Roulette - an online professional networking solution which helps you build your business network by borrowing from popular self-exposure site Chat Roulette.]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-30-networking/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA030-network-roulette.mp3" length="17341826" type="audio/mpeg" />
		<itunes:duration>0:17:56</itunes:duration>
		<itunes:subtitle>In this months podcast we're talking networking, both on- and off-line. First, Andy speaks to Ryan Healy about Network Roulette - an online professional networking solution which helps you build your business network by borrowing from popular self-e[...]</itunes:subtitle>
		<itunes:summary>In this months podcast we're talking networking, both on- and off-line. First, Andy speaks to Ryan Healy about Network Roulette - an online professional networking solution which helps you build your business network by borrowing from popular self-exposure site Chat Roulette.</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast 29: Mobile computing and productivity</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-29-mobile-computing-and-productivity/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-29-mobile-computing-and-productivity/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 10:00:19 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Carrypad]]></category>
		<category><![CDATA[Chippy]]></category>
		<category><![CDATA[Galaxy Tab]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[guest]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[mobile computing]]></category>
		<category><![CDATA[mobility]]></category>
		<category><![CDATA[Netbook]]></category>
		<category><![CDATA[Nexus One]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Steve Paine]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[UMPCPortal]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=10360</guid>
		<description><![CDATA[This week in the Freelance Advisor Podcast we're talking tech - with a man who knows all about tech, Carrypad's Steve Paine.  Steve is a full-time blogger and mobile computing expert - if you need to get stuff done on-the-go, he's the man to talk to.]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-29-mobile-computing-and-productivity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA029-mobile-computing-productivity.mp3" length="27557192" type="audio/mpeg" />
		<itunes:duration>0:28:32</itunes:duration>
		<itunes:subtitle>This week in the Freelance Advisor Podcast we're talking tech - with a man who knows all about tech, Carrypad's Steve Paine.  Steve is a full-time blogger and mobile computing expert - if you need to get stuff done on-the-go, he's the man to talk to[...]</itunes:subtitle>
		<itunes:summary>This week in the Freelance Advisor Podcast we're talking tech - with a man who knows all about tech, Carrypad's Steve Paine.  Steve is a full-time blogger and mobile computing expert - if you need to get stuff done on-the-go, he's the man to talk to.</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast 28: Ten top tips for great time management (part 2)</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-28-ten-top-tips-for-great-time-management-part-2/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-28-ten-top-tips-for-great-time-management-part-2/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 13:00:47 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[gtd]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[Time Management]]></category>
		<category><![CDATA[Working From Home]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=9843</guid>
		<description><![CDATA[In part two of our Time Management special, Andy continues his conversation with business coach and author of Time Management for Dummies, Clare Evans.  They cover the following topics -

Setting time-based boundaries...]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-28-ten-top-tips-for-great-time-management-part-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA028-time-management-2.mp3" length="27609209" type="audio/mpeg" />
		<itunes:duration>0:28:38</itunes:duration>
		<itunes:subtitle>In part two of our Time Management special, Andy continues his conversation with business coach and author of Time Management for Dummies, Clare Evans.  They cover the following topics -

Setting time-based boundaries...</itunes:subtitle>
		<itunes:summary>In part two of our Time Management special, Andy continues his conversation with business coach and author of Time Management for Dummies, Clare Evans.  They cover the following topics -

Setting time-based boundaries...</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast 27: Ten top tips for great time management</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-27-ten-top-tips-for-great-time-management/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-27-ten-top-tips-for-great-time-management/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 17:22:03 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[delegation]]></category>
		<category><![CDATA[Getting things done]]></category>
		<category><![CDATA[goal setting]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[prioritising]]></category>
		<category><![CDATA[taking breaks]]></category>
		<category><![CDATA[Time Management]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=9614</guid>
		<description><![CDATA[Andy talks to Clare Evans, personal business coach and author of Time Management for Dummies. In part one we cover:

<ol>
<li>Planning</li>
<li>Goal setting</li>
<li>Delegation</li>
<li>Prioritising</li>
<li>Taking breaks</li>
</ol>

Plus a great round-up from Darren Fell of Crunch.co.uk and some inspiring 'Getting Things Done' advice.]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-27-ten-top-tips-for-great-time-management/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA027-time-management-1.mp3" length="23767302" type="audio/mpeg" />
		<itunes:duration>0:24:38</itunes:duration>
		<itunes:subtitle>Andy talks to Clare Evans, personal business coach and author of Time Management for Dummies. In part one we cover:

1. Planning
2. Goal setting
3. Delegation
4. Prioritising
5. Taking breaks

Plus a great round-up from Darren Fell of Crunch[...]</itunes:subtitle>
		<itunes:summary>Andy talks to Clare Evans, personal business coach and author of Time Management for Dummies. In part one we cover:

1. Planning
2. Goal setting
3. Delegation
4. Prioritising
5. Taking breaks

Plus a great round-up from Darren Fell of Crunch.co.uk and some inspiring 'Getting Things Done' advice.</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast 26: Credit Control and Debt Collection (part 2)</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-26-credit-control-and-debt-collection-part-2/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-26-credit-control-and-debt-collection-part-2/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 13:00:05 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[chasing debt]]></category>
		<category><![CDATA[contracting]]></category>
		<category><![CDATA[contractor]]></category>
		<category><![CDATA[Contractors]]></category>
		<category><![CDATA[credit control]]></category>
		<category><![CDATA[Debt collection]]></category>
		<category><![CDATA[debt recovery]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[freelancer]]></category>
		<category><![CDATA[Freelancers]]></category>
		<category><![CDATA[freelancing]]></category>
		<category><![CDATA[managing money]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=8751</guid>
		<description><![CDATA[Andy continues his talk with credit control experts Rob Warlow and Adam Home and Darren Fell of Crunch about credit control and debt collection. In today's show we ask: <strong>What should we do if it all starts to go wrong?</strong>

<h4>Listen to the podcast:</h4>

]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-26-credit-control-and-debt-collection-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA026-credit-control-2.mp3" length="25750347" type="audio/mpeg" />
		<itunes:duration>0:26:42</itunes:duration>
		<itunes:subtitle>Andy continues his talk with credit control experts Rob Warlow and Adam Home and Darren Fell of Crunch about credit control and debt collection. In today's show we ask: **What should we do if it all starts to go wrong?**

#### Listen to the podcas[...]</itunes:subtitle>
		<itunes:summary>Andy continues his talk with credit control experts Rob Warlow and Adam Home and Darren Fell of Crunch about credit control and debt collection. In today's show we ask: **What should we do if it all starts to go wrong?**

#### Listen to the podcast:</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast 25: Credit Control and Debt Collection (part 1)</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-25-credit-control-and-debt-collection-part-1/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-25-credit-control-and-debt-collection-part-1/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 20:12:51 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Debt collection]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=8585</guid>
		<description><![CDATA[Andy talks to credit control experts Rob Warlow and Adam Home and Darren Fell of Crunch about credit control and debt collection.

<ul>
<li>Steps we should take before giving credit.</li>
<li>Steps to take before payment is due.</li>
</ul>

<h4>Listen to the podcast:</h4>

]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-25-credit-control-and-debt-collection-part-1/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA025-credit-control-1.mp3" length="26664842" type="audio/mpeg" />
		<itunes:duration>0:27:39</itunes:duration>
		<itunes:subtitle>Andy talks to credit control experts Rob Warlow and Adam Home and Darren Fell of Crunch about credit control and debt collection.

* Steps we should take before giving credit.
* Steps to take before payment is due.

#### Listen to the podcast:</itunes:subtitle>
		<itunes:summary>Andy talks to credit control experts Rob Warlow and Adam Home and Darren Fell of Crunch about credit control and debt collection.

* Steps we should take before giving credit.
* Steps to take before payment is due.

#### Listen to the podcast:</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast 24: Personal Branding for Freelancers &amp; Contractors</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-24-personal-branding-for-freelancers-contractors/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-24-personal-branding-for-freelancers-contractors/#comments</comments>
		<pubDate>Thu, 27 May 2010 08:58:48 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[colleagues]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Freelancers]]></category>
		<category><![CDATA[freelancing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing advice]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales advice]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=6221</guid>
		<description><![CDATA[Andy talks to Web and Social Media Developer John O&#8217;Nolan and Darren Fell of Crunch about the power of personal branding. Choosing your brand Using Twitter to create a conversation Facebook, following and fans Social media as customer service Social media strategy and setup Listen to the podcast: Transcript Andy: This is Freelance Advisor. Hello [...]]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-24-personal-branding-for-freelancers-contractors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA024-personal-branding.mp3" length="28691375" type="audio/mpeg" />
		<itunes:duration>0:29:46</itunes:duration>
		<itunes:subtitle>Andy talks to Web and Social Media Developer John O&#8217;Nolan and Darren Fell of Crunch about the power of personal branding.


Choosing your brand
Using Twitter to create a conversation
Facebook, following and fans
Social media as customer servic[...]</itunes:subtitle>
		<itunes:summary>Andy talks to Web and Social Media Developer John O&#8217;Nolan and Darren Fell of Crunch about the power of personal branding.


Choosing your brand
Using Twitter to create a conversation
Facebook, following and fans
Social media as customer service
Social media strategy and setup


Listen to the podcast:







Transcript

Andy: This is Freelance Advisor. Hello everyone and welcome to episode 24 of Freelance Advisor, brought to you by Crunch at crunch.co.uk. And in today’s episode, we’re taking a good look at personal branding.

Hello everyone and welcome to episode 24 of Freelance Advisor and today we’re looking at personal branding. I have in the studio with me, Mr Darren Fell and on the line, I have Mr John O’Nolan. Hello gentlemen.

Darren: Hello Andy, how are you?

John: Hello.

Andy: I’m very well thank you. It all started with a very interesting talk we did at the University of Westminster didn’t it, Darren?

Darren: It did, it did. I’ve been doing some seminars to help freelancers out there. The first one, of course, was my speciality, drumming up business and how to sell. So I was up at the University of Westminster, passionately marching up and down, encouraging people to get on the phone and cold call and get the sales coming in. And then, if they were involved in a big project, not to forget that they still had to sell, because they had to keep a pipeline, they had to get the right bits of software. So it reminded about all the conversations and they wanted to see the pipeline as it appeared over the year.

So I did all of that and then I realised that there was something else involved here that a lot of freelancers were forgetting. And that was personal branding. Appearing to be an expert, to be passionate, to be unique and how to do that. How to get a following in that specialisation area and get people coming to them. I mean, ultimately, these digital freelancers at the University of Westminster, wanted to know whether it actually affected them getting sales. So I had to prove how personal branding and doing it right, was going to get sales.

So I went through the whole exercise of looking into Facebook and having a fan page and the statistics on the people following you on that. Rather it’s not following you, if they’re a fan of you, they are more likely to buy from you. Looking at Twitter and all of these things. Now in order for me to do this personal branding sort of seminar, I had to learn a bit about personal branding. I know that sounds strange because I’ve done, you know, a number of businesses now, but I wanted to go and find some successful people who had created a personal brand very, very quickly. And the end result was big businesses approaching them.

Not the other way around, which was the previous seminar, cold calling, kicking down doors and, you know, trying to get the business in. This was the other way around and this so intrigued me. I’ve recently come into contact with Mr O’Nolan who’s with us now and enquired how he had been so successful as a web designer in nought to nine months. How big brands had actually called him up. Now, how on earth did this happen? So Mr O’Nolan is on the end this Skype call and probably getting a big head now, but don’t get a big head, John. The whole idea of this podcast is to chat and enquire how you did it.

You know, how you used Twitter, how you used Facebook, if Facebook was successful. How you used a site, how you used blocking, how you used interviewing your peers out there. And I think this makes for a fantastic story to all of our listeners on Freelance Advisor, as to how you successfully and very, very quickly, build up a personal brand. So much so, that big brands that you’d never be able to get in touch with in a million years, actually call you up for work. Now that’s what this is all about. So, where shall we start, Mr White?

Andy: Well I can hardly wait. I think we should ask John to tell us how he did it.

Darren: Sorry, have I built it [...]</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast 23: Turning boring business data into brilliant business plans</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-23-turning-boring-business-data-into-brilliant-business-plans/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-23-turning-boring-business-data-into-brilliant-business-plans/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 11:28:36 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[business benchmarking]]></category>
		<category><![CDATA[business data]]></category>
		<category><![CDATA[business opportunities]]></category>
		<category><![CDATA[Freelancers]]></category>
		<category><![CDATA[MyCake]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[setting rates]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=5623</guid>
		<description><![CDATA[MyCake founder Sarah Thelwall talks to Andy and Darren about business benchmarking for freelancers, how to discover business opportunities in your own data and how to compare your rates and outgoing with others in your field.]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-23-turning-boring-business-data-into-brilliant-business-plans/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA023-boring-business-data-into-brilliant-business-plans.mp3" length="17171270" type="audio/mpeg" />
		<itunes:duration>0:17:46</itunes:duration>
		<itunes:subtitle>MyCake founder Sarah Thelwall talks to Andy and Darren about business benchmarking for freelancers, how to discover business opportunities in your own data and how to compare your rates and outgoing with others in your field.</itunes:subtitle>
		<itunes:summary>MyCake founder Sarah Thelwall talks to Andy and Darren about business benchmarking for freelancers, how to discover business opportunities in your own data and how to compare your rates and outgoing with others in your field.</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast 22: Drumming up business</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-22-drumming-up-business/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-22-drumming-up-business/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 15:59:06 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[drumming up business]]></category>
		<category><![CDATA[enthusiasm]]></category>
		<category><![CDATA[finding business]]></category>
		<category><![CDATA[finding clients]]></category>
		<category><![CDATA[finding work]]></category>
		<category><![CDATA[managing a pipeline]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling yourself]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=5267</guid>
		<description><![CDATA[Crunch MD and Freelance Advisor supporter <a href="/author/darren-fell/">Darren Fell</a> talks about the steps freelancers should take to ensure a sustained supply of business.

<ul>
<li>The changing landscape</li>
<li>Putting on your sales hat</li>
<li>Enthusiasm is key</li>
<li>Managing a pipeline</li>
<li>Networking &#38; Social Media</li>
<li>Drumming Up Business - workshop</li>
</ul>]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-22-drumming-up-business/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA022-drumming-up-business.mp3" length="25373253" type="audio/mpeg" />
		<itunes:duration>0:26:19</itunes:duration>
		<itunes:subtitle>Crunch MD and Freelance Advisor supporter [Darren Fell](/author/darren-fell/) talks about the steps freelancers should take to ensure a sustained supply of business.

* The changing landscape
* Putting on your sales hat
* Enthusiasm is key
* Ma[...]</itunes:subtitle>
		<itunes:summary>Crunch MD and Freelance Advisor supporter [Darren Fell](/author/darren-fell/) talks about the steps freelancers should take to ensure a sustained supply of business.

* The changing landscape
* Putting on your sales hat
* Enthusiasm is key
* Managing a pipeline
* Networking &#038; Social Media
* Drumming Up Business - workshop</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast 21: The Challenges of Working from Home</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-21-working-from-home/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-21-working-from-home/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 16:33:19 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Working From Home]]></category>
		<category><![CDATA[challenges of working from home]]></category>
		<category><![CDATA[Co-working]]></category>
		<category><![CDATA[home working]]></category>
		<category><![CDATA[isolation]]></category>
		<category><![CDATA[Jelly]]></category>
		<category><![CDATA[Judy Heminsley]]></category>
		<category><![CDATA[procrastination]]></category>
		<category><![CDATA[renting a desk]]></category>
		<category><![CDATA[Work from Home]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=5129</guid>
		<description><![CDATA[Andy speaks to Judy Heminsley, author of <em>Work from Home</em>.

<ul>
<li>The challenges of working from home</li>
<li>Tackling procrastination and gaining momentum</li>
<li>Getting into the right frame of mind</li>
<li>Overcoming isolation - getting out of the house</li>
<li>Co-working spaces - renting a desk and getting help</li>
<li>Starting a Jelly - one day co-working events in Bath and Bristol</li>
</ul>]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-21-working-from-home/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA021-working-from-home.mp3" length="16659164" type="audio/mpeg" />
		<itunes:duration>0:17:14</itunes:duration>
		<itunes:subtitle>Andy speaks to Judy Heminsley, author of Work from Home.

* The challenges of working from home
* Tackling procrastination and gaining momentum
* Getting into the right frame of mind
* Overcoming isolation - getting out of the house
* Co-worki[...]</itunes:subtitle>
		<itunes:summary>Andy speaks to Judy Heminsley, author of Work from Home.

* The challenges of working from home
* Tackling procrastination and gaining momentum
* Getting into the right frame of mind
* Overcoming isolation - getting out of the house
* Co-working spaces - renting a desk and getting help
* Starting a Jelly - one day co-working events in Bath and Bristol</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Freelance Podcast 20: Making a living without a job &#8211; Part 2</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/freelance-podcast-20-making-a-living-without-a-job-part-2/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/freelance-podcast-20-making-a-living-without-a-job-part-2/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 11:20:36 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[accidental entrepreneurs]]></category>
		<category><![CDATA[barbara winter]]></category>
		<category><![CDATA[entrepreneurial children]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[Freelance Advisor]]></category>
		<category><![CDATA[freelancing]]></category>
		<category><![CDATA[Future of Freelancing]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[joyfully jobless]]></category>
		<category><![CDATA[making a living without a job]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=4642</guid>
		<description><![CDATA[Joyfully Jobless! Part 2 of an interview with Barbara Winter, author of Making a Living Without a Job.]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/freelance-podcast-20-making-a-living-without-a-job-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA020-making-a-living-without-a-job-part-2.mp3" length="22239326" type="audio/mpeg" />
		<itunes:duration>0:23:03</itunes:duration>
		<itunes:subtitle>Joyfully Jobless! Part 2 of an interview with Barbara Winter, author of Making a Living Without a Job.</itunes:subtitle>
		<itunes:summary>Joyfully Jobless! Part 2 of an interview with Barbara Winter, author of Making a Living Without a Job.</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Freelance Podcast 19: Making&#160;a&#160;living&#160;without&#160;a&#160;job</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/making-a-living-without-a-job/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/making-a-living-without-a-job/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 08:49:56 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[go freelance]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[joyfully jobless]]></category>
		<category><![CDATA[making a living without a job]]></category>
		<category><![CDATA[personal development]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=4602</guid>
		<description><![CDATA[Joyfully Jobless! 
Part 1 of an interview with Barbara Winter, author of Making a Living Without a Job.]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/making-a-living-without-a-job/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA019-making-a-living-without-a-job.mp3" length="22659319" type="audio/mpeg" />
		<itunes:duration>0:23:29</itunes:duration>
		<itunes:subtitle>Joyfully Jobless! 
Part 1 of an interview with Barbara Winter, author of Making a Living Without a Job.</itunes:subtitle>
		<itunes:summary>Joyfully Jobless! 
Part 1 of an interview with Barbara Winter, author of Making a Living Without a Job.</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Freelance Podcast 18: The sustainable freelancer</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/sustainability-and-the-sustainable-freelancer/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/sustainability-and-the-sustainable-freelancer/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 08:06:31 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Your Business]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=4204</guid>
		<description><![CDATA[What would freelance sustainability look like? How can you take your personal business and brand beyond the bottom line into an ethical and sustainable business.

We talk to Carl Jeffrey, creative midwife and joiner of dots at FellowCreative, and Paul Anderson of Sustaina.

Read on for links to some of the great resources mentioned in the podcast.]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/sustainability-and-the-sustainable-freelancer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA018-the-sustainable-freelancer.mp3" length="22864031" type="audio/mpeg" />
		<itunes:duration>0:23:41</itunes:duration>
		<itunes:subtitle>What would freelance sustainability look like? How can you take your personal business and brand beyond the bottom line into an ethical and sustainable business.

We talk to Carl Jeffrey, creative midwife and joiner of dots at FellowCreative, and [...]</itunes:subtitle>
		<itunes:summary>What would freelance sustainability look like? How can you take your personal business and brand beyond the bottom line into an ethical and sustainable business.

We talk to Carl Jeffrey, creative midwife and joiner of dots at FellowCreative, and Paul Anderson of Sustaina.

Read on for links to some of the great resources mentioned in the podcast.</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast #17: Fight Back! How to bounce back after rejection or failure</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/17-fight-back-how-to-bounce-back-after-rejection-or-failure/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/17-fight-back-how-to-bounce-back-after-rejection-or-failure/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 09:06:01 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=1968</guid>
		<description><![CDATA[Andy talks to Hannah Keep, author of Fight Back!

Topics include

<pre><code>* Fighting Back; Building your bounce-back-ability.
* Generating and maintaining a Positive Mental Attitude
* The exploding freelance market
</code></pre>]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/17-fight-back-how-to-bounce-back-after-rejection-or-failure/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA017-fight-back-how-to-bounce-back-after-rejection-or-failure.mp3" length="15955314" type="audio/mpeg" />
		<itunes:duration>0:16:30</itunes:duration>
		<itunes:subtitle>Andy talks to Hannah Keep, author of Fight Back!

Topics include

    * Fighting Back; Building your bounce-back-ability.
    * Generating and maintaining a Positive Mental Attitude
    * The exploding freelance market</itunes:subtitle>
		<itunes:summary>Andy talks to Hannah Keep, author of Fight Back!

Topics include

    * Fighting Back; Building your bounce-back-ability.
    * Generating and maintaining a Positive Mental Attitude
    * The exploding freelance market</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast #16: Steps to Accountancy Heaven</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-16-steps-to-accountancy-heaven/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-16-steps-to-accountancy-heaven/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 08:26:43 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Accountancy]]></category>
		<category><![CDATA[Financial Management]]></category>
		<category><![CDATA[going limited]]></category>
		<category><![CDATA[Tax]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=1481</guid>
		<description><![CDATA[Darren Fell covers the correct steps to setting up your accounting system. Step 1: Find the good accountant Step 2: Make sure you like their software Transcript: Steps to Accounting Heaven Darren: The freelancers approach is, I believe, that of a self sufficient person, a person who will try and think, as I will, to [...]]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-16-steps-to-accountancy-heaven/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA016-steps-to-accounting-heaven.mp3" length="26819266" type="audio/mpeg" />
		<itunes:duration>0:27:49</itunes:duration>
		<itunes:subtitle>Darren Fell covers the correct steps to setting up your accounting system.


Step 1: Find the good accountant
Step 2: Make sure you like their software
Transcript:
Steps to Accounting Heaven
Darren: The freelancers approach is, I believe, that of a [...]</itunes:subtitle>
		<itunes:summary>Darren Fell covers the correct steps to setting up your accounting system.


Step 1: Find the good accountant
Step 2: Make sure you like their software
Transcript:
Steps to Accounting Heaven
Darren: The freelancers approach is, I believe, that of a self sufficient person, a person who will try and think, as I will, to try and do it yourself, and where does that come down to, and that comes down to a software route.  So you start looking for a software approach first, and there are some fantastic pieces of software out there, absolutely fantastic, but that necessarily isn’t the right step first.  You may be choosing a fantastically graphically beautifully thing that maps out your P &#38; L, your advanced cash flows, but you might not be following an approach correctly, and in the end, the accountant may not want to use that piece of software, and that’s the key point.


We are recommending find the accountant first.  They are not just a person that only know about accountancy, they are a person that clearly has built up a fantastic repertoire of good business advice, so they can put in place good bookkeeping practices, give you all the information on how long you need to keep your receipts for, every facet.  Should you go limited, or are you ok staying sole trader, and at what point should you go limited, what the responsibilities of being limited are, are there endless forms, or will the accountancy firm do that for you.  Lots and lots of key areas that they help you with, and will set your mind at rest.

Now other key areas are, these are questions that we’ve seen time and time again, at accountancy health checks that we’ve held with Crunch, should I be VAT registered?  At what point do I definitely need to go VAT registered?  Which scheme should I go for – flat rate or fully registered?  Again these are all key things that the accountant will go through with you.  So my experience is to choose the accountant first, not to pick the piece of software, because as I said at the beginning of this section, so many people have picked beautiful pieces of software, picked the accountant at the last minute, sat with them, and they’ve said I’m really sorry I’m not going to go into that  login and have to work through yet another accountancy bookkeeping system to get your P &#38; L, or invoices, or your expenses out so I can do the year end, I’m just not going to do it.  What you have to do, you have to replicate it all in Excel and you’ve wasted anything between £15.99 and £25.00 a month for the whole year to get to the accountant to say I’m not using it.

Andy White: Have you had experience of people who have trodden this path?

Darren:  I have, and that is exactly why I am communicating it now.  People have been on the phone, telling about the woes, and again I agree with them, they’ve picked a fantastic piece of software, and they’ve left it to the last minute and the accountant point blankly, and I mean point blankly, refuses to use that piece of software, and they really feel quite gutted they’ve wasted all that money.
1: Find the good accountant
Key points: accountants can be unqualified.  It can be a mate of a mate, they are good at bookkeeping, but they don’t know all of the rules, they are probably not up to date with the latest legislation.  I would strongly advise not to go down the mate of the mate route, because they may appear to be doing things correctly, but HRMC, once things are filed that isn’t the end of it, they can retrospectively come after you, and I think look back as far as six years.  So don’t think for a second that you’ve got away with anything or done your accounts really cheap.  It is so worthwhile having a fully qualified accountant.  Now the question is how do you find that fully qualified accountant?  Now our idea is the ultimate way, you may as well look for a fully formed chartered accountancy practice, the accountants, or at least one in the practice, will be a charted accountant, they will have[...]</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast #15: The Hallmarks of a Good Freelancer</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-15-the-hallmarks-of-a-good-freelancer/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-15-the-hallmarks-of-a-good-freelancer/#comments</comments>
		<pubDate>Mon, 04 May 2009 09:57:30 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[freelancing]]></category>
		<category><![CDATA[Interviews - the podcast series]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=1154</guid>
		<description><![CDATA[Andy White talks to freelance Art Director and Conceptual Designer, and winner of The Xchange Team Freelancer of the Year award, Anna Cowie.  In this interview, Annie gives us some tips and reveals her modus operandi.]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-15-the-hallmarks-of-a-good-freelancer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA015-the-hallmarks-of-a-good-freelancer.mp3" length="18707084" type="audio/mpeg" />
		<itunes:duration>0:19:22</itunes:duration>
		<itunes:subtitle>Andy White talks to freelance Art Director and Conceptual Designer, and winner of The Xchange Team Freelancer of the Year award, Anna Cowie.  In this interview, Annie gives us some tips and reveals her modus operandi.</itunes:subtitle>
		<itunes:summary>Andy White talks to freelance Art Director and Conceptual Designer, and winner of The Xchange Team Freelancer of the Year award, Anna Cowie.  In this interview, Annie gives us some tips and reveals her modus operandi.</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast #14: Why we get Employed &#8211; the Company Perspective</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-14-why-we-get-employed-the-company-perspective/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-14-why-we-get-employed-the-company-perspective/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 14:00:38 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Contractors]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Winning new business!]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=873</guid>
		<description><![CDATA[Andy White talks to Drew Griffiths of Mosaic about why companies hire freelancers and what they look for. Topics covered: What companies look for in a freelancer How companies find freelancers The types of freelancers from the company perspective The importance of multiple skill sets in freelancers The importance of experience and how to get experience early [...]]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-14-why-we-get-employed-the-company-perspective/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA014-why-we-get-employed-the-company-perspective.mp3" length="12213669" type="audio/mpeg" />
		<itunes:duration>0:12:39</itunes:duration>
		<itunes:subtitle>



Andy White talks to Drew Griffiths of Mosaic about why companies hire freelancers and what they look for.



Topics covered:

    What companies look for in a freelancer
    How companies find freelancers
    The types of freelancers from the co[...]</itunes:subtitle>
		<itunes:summary>



Andy White talks to Drew Griffiths of Mosaic about why companies hire freelancers and what they look for.



Topics covered:

    What companies look for in a freelancer
    How companies find freelancers
    The types of freelancers from the company perspective
    The importance of multiple skill sets in freelancers
    The importance of experience and how to get experience early on
    The importance of passion in freelancers
    The importance of knowing your own true value as a freelancer

Links:

    http://www.emosaic.co.uk/ &#8211; Mosaic, Brighton
    http://network.freelanceadvisor.co.uk/ &#8211; Freelance Advisor Network
</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Podcast #13: Why we get Employed &#8211; the Recruitment Consultancy Perspective</title>
		<link>http://www.freelanceadvisor.co.uk/podcast/podcast-13-why-we-get-employed-the-recruitment-consultancy-perspective/</link>
		<comments>http://www.freelanceadvisor.co.uk/podcast/podcast-13-why-we-get-employed-the-recruitment-consultancy-perspective/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 13:45:59 +0000</pubDate>
		<dc:creator>Andy White</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Contractors]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Winning new business!]]></category>

		<guid isPermaLink="false">http://www.freelanceadvisor.co.uk/?p=866</guid>
		<description><![CDATA[Andy White talks to Emma Brierley, Director of Xchange Team, about her book, Talent on Tap: Getting the best from Freelancers, Interims and Consultants, and gain some interesting insights into why freelancers get employed from the agency perspective. Topics covered: What the book Talent on Tap is about Helping companies understand how to hire freelancers, interims and consultants [...]]]></description>
		<wfw:commentRss>http://www.freelanceadvisor.co.uk/podcast/podcast-13-why-we-get-employed-the-recruitment-consultancy-perspective/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
			<enclosure url="http://media2.wireworldmedia.co.uk/FreelanceAdvisor/FA013-why-we-get-employed-recruitment-consultancy-perspective.mp3" length="27457506" type="audio/mpeg" />
		<itunes:duration>0:28:32</itunes:duration>
		<itunes:subtitle>



Andy White talks to Emma Brierley, Director of Xchange Team, about her book, Talent on Tap: Getting the best from Freelancers, Interims and Consultants, and gain some interesting insights into why freelancers get employed from the agency perspec[...]</itunes:subtitle>
		<itunes:summary>



Andy White talks to Emma Brierley, Director of Xchange Team, about her book, Talent on Tap: Getting the best from Freelancers, Interims and Consultants, and gain some interesting insights into why freelancers get employed from the agency perspective.

Topics covered:

    What the book Talent on Tap is about
    Helping companies understand how to hire freelancers, interims and consultants
    Main business drivers for companies hiring consultants
    Subtle reasons why companies hire consultants
    Hiring consultants as a means of lowering risk
    The role of agencies
    The relationship between hiring companies and agencies
    The relationship between agencies and freelancers
    Freelancer personality types
    What makes a good Freelancer?
    Where we see the freelance/contractor market going in the next 3 years
    Advice to people considering contacting an agency to become a freelancer

Links:

    http://www.xchangeteam.com &#8211; Xchange Team
    http://www.cipd.co.uk/Bookstore/_catalogue/HRPractice/1843981408.htm - Talent on Tap: Getting the best from Freelancers, Interims and Consultants
</itunes:summary>
		<itunes:keywords>Podcast</itunes:keywords>
		<itunes:author>feedback@freelanceadvisor.co.uk</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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