Freelance Adviser, Paul Silver, on casual networking events for freelancers and contractors. Making contacts, finding work, pitching, passing business cards, sharing skills and advice… and having a drink, or four.

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In part one and part two we looked at the marketing process and what you are actually employed for, e.g. the way you think respectively.
Today we look at how to identify the unique features of product, you.
Understanding the product -  You, Your Abilities, Competencies & Transferable Assets
Many of us realise that every interview has been […]

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In Part One of this series, Bill Faust talks about how important it is to understand basic marketing principles in learning how to Pitch Yourself. The question he asks now is do we know why we are employed?
Deciphering the needs of the buyer
Most of us think it is because of our experience, this is partly […]

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In this series, Bill Faust, author of Pitch Yourself, shares insights gained from over 30-years of industry experience. He discusses key factors for effective self-marketing, understanding what self-marketing means, reading your future employers’ desires and definining clearly what you, the product, have to offer.
This three-part series will take you from knowing you need to […]

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What’s personal branding all about? Is it important? What does it mean? Where do I start? Do I really need a strong identity or even a logo for my freelancing business? Is it really necessary to make ME stand out from the competition?
Expert, Al Welsh, has had years of experience within some of London’s top […]

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