As an online freelancer and SEO consultant one of the most common situations I come across is that my customers have a website they want to get listed higher in the search engines, but only really consider the homepage of their site.
There are many factors to take into account when looking at getting your site shown higher in search engine results, but people often forget that one of the important factors – that basic SEO needs to be applied to ALL the static pages within the site, as any one of them could pop up in search results. By concentrating too much on only their homepage many sites miss out on large amounts of traffic.
There are some small differences between a retail ecommerce website to one that offers a specific service or product.
An ecommerce site will find that many products may or may not be live on the website at any given moment, depending on factors like sales or stock levels. With this type of site you would use information, category, additionally created landing pages and a selection of product pages to ensure time is not wasted on content that may not be live on the site for a worthwhile period of time for it to be ranked highly for keyword searches.
By comparison, a static company website offering a service live at all times. Basic SEO should always be applied to every page, but it is worth the time, effort and any possible costs involved to make a concerted effort to fully SEO any page that is normally always live on the website.
If the page is live, major search engines will index it along with the rest of your website and will look at how relevant each page is as an individual page to the subject it is covering.
The basics to help prepare each static/live page are:
1. Look at the subject of the page content and ensure that a number of relevant keywords that are present throughout the page.
2. Ensure that you always use the same keywords so the search engines can see that these keywords are important and relevant to the page.
3. Chosen keywords should always be used in the Meta Tags of the website. These are:
- Page Title
- Meta Description
4. The keywords should always be used in the headers on the page (<H1> <H2> etc…)
5. Use the same keywords throughout the page content as previously used
A single subject and /or related subject using relevant and the same keywords will show search engines that your page is highly relevant to, and should be listed in, results for those keywords. There are a lot of other things that need to be done on a page to get it ranked highly in a search engine result, but the basics with keywords is a very simple and effective start to make.
Treat every static page on your site as a potential landing page and you will get much better results when it comes to getting a natural listing on search engines for your website.
Photo by Joelk75