Freelancers benefit from online social networking
MORE and more freelancers are using social networking sites to promote their services, a survey has found. The BT Tradespace survey found 15 per cent of small businesses promote themselves on sites such as Facebook, compared to just seven per cent this time last year. But the survey also found there was room for improvement, with just 13 per cent of home-based businesses logging on regularly.
The research also found just 52 per cent have a company website and 22 per cent don’t market themselves at all. BT Tradespace director Mick Hegarty said while more businesses were using social networking sites, there were many more who could benefit from using the technology. “Many are still failing to realise the full potential of the web to help them compete and thrive in our changing world,” he said. “Smaller companies do much of their business through relationships, and referrals and professional networking enables them to play to their strengths whenever they interact with customers, suppliers and business partners.”
BT Tradespace has launched a new platform, Marketplace, to help small businesses attract more customers
New businesses make the most of social networking
Start-up companies are making the most of social networking tools, a survey has found.
The survey, undertaken by US marketing company VerticalResponse, found 85 per cent of new small businesses used social networking tools in their first three years of business.
The social networking tools most commonly used by new businesses included blogs, Facebook, Twitter and YouTube.
Freelance Advisor/Social Media:
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- Staying in touch in the midst of mayhem
- Great tips for good networking
Kasey Brunt is an experienced journalist, writer and editor who has worked for publications in Australia, the UK and the USA.
Images by dsevilla
