http://www.freelanceadvisor.co.uk/getting-a-job/write-web-copy-your-customers-will-love-reading/ News, Help and Advice for UK Freelancers, Contractors and the Self-Employed Sat, 04 Feb 2012 13:52:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.freelanceadvisor.co.uk/getting-a-job/write-web-copy-your-customers-will-love-reading/comment-page-1/#comment-498 Michael Rose Wed, 29 Oct 2008 08:58:39 +0000 http://www.freelanceadvisor.co.uk/2008/10/28/write-web-copy-your-customers-will-love-reading/#comment-498 <p>Thanks Linda... I totally agree... A copy of <a href="http://www.amazon.co.uk/exec/obidos/ASIN/1861976771/youvegotyourh-21" target="_blank" rel="nofollow">Eats, Shoots & Leaves</a> should be on every writer's reading list.</p> Thanks Linda… I totally agree… A copy of Eats, Shoots & Leaves should be on every writer’s reading list.

]]> http://www.freelanceadvisor.co.uk/getting-a-job/write-web-copy-your-customers-will-love-reading/comment-page-1/#comment-4293 Michael Rose Wed, 29 Oct 2008 08:58:00 +0000 http://www.freelanceadvisor.co.uk/2008/10/28/write-web-copy-your-customers-will-love-reading/#comment-4293 <p>Thanks Linda... I totally agree... A copy of <a href="http://www.amazon.co.uk/exec/obidos/ASIN/1861976771/youvegotyourh-21" rel="nofollow">Eats, Shoots & Leaves</a> should be on every writer's reading list.</p> Thanks Linda… I totally agree… A copy of Eats, Shoots & Leaves should be on every writer’s reading list.

]]> http://www.freelanceadvisor.co.uk/getting-a-job/write-web-copy-your-customers-will-love-reading/comment-page-1/#comment-496 Linda Wed, 29 Oct 2008 07:40:03 +0000 http://www.freelanceadvisor.co.uk/2008/10/28/write-web-copy-your-customers-will-love-reading/#comment-496 <p>Great post - with some brilliant tips. I would also add that for people whose business isn't writing that they should really get to grips with grammar and punctuation - I'm sorry if that sounds a really basic point to raise but as the old adage goes you don't get a second chance to make a first impression. A web page with capital letters all over the place, not to mention too much reliance on marketing jargon or well-worn phrases like "one stop shop" can put some customers off - that's where your excellent point about authenticity comes in!</p> Great post – with some brilliant tips. I would also add that for people whose business isn’t writing that they should really get to grips with grammar and punctuation – I’m sorry if that sounds a really basic point to raise but as the old adage goes you don’t get a second chance to make a first impression. A web page with capital letters all over the place, not to mention too much reliance on marketing jargon or well-worn phrases like “one stop shop” can put some customers off – that’s where your excellent point about authenticity comes in!

]]> http://www.freelanceadvisor.co.uk/getting-a-job/write-web-copy-your-customers-will-love-reading/comment-page-1/#comment-4292 Linda Wed, 29 Oct 2008 07:40:00 +0000 http://www.freelanceadvisor.co.uk/2008/10/28/write-web-copy-your-customers-will-love-reading/#comment-4292 <p>Great post - with some brilliant tips. I would also add that for people whose business isn't writing that they should really get to grips with grammar and punctuation - I'm sorry if that sounds a really basic point to raise but as the old adage goes you don't get a second chance to make a first impression. A web page with capital letters all over the place, not to mention too much reliance on marketing jargon or well-worn phrases like "one stop shop" can put some customers off - that's where your excellent point about authenticity comes in!</p> Great post – with some brilliant tips. I would also add that for people whose business isn’t writing that they should really get to grips with grammar and punctuation – I’m sorry if that sounds a really basic point to raise but as the old adage goes you don’t get a second chance to make a first impression. A web page with capital letters all over the place, not to mention too much reliance on marketing jargon or well-worn phrases like “one stop shop” can put some customers off – that’s where your excellent point about authenticity comes in!

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