Freelancing job update – copywriting down, app development up


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Crowd-sourcing job website Freelancer.com has given an insight into the current state of the freelancing market through its Freelancer Fast 50 update, which analyses the site’s huge database of freelancing jobs to see which sectors are fluctuating.

In the wake of Google’s “Panda” update, a tweak to the search giant’s algorithm which has reduced the prominence of so-called “content farms” (sites which exists purely to churn out content which will rank well in search results) the number of cheapo copywriting jobs has decreased. In the first quarter of 2011 (compared to the previous quarter) article submission jobs tumbled 29%, copywriting jobs are fell 19%, and ghost-writing jobs dipped modestly by 12%.

Elsewhere, jobs for Flash developers fell by 27%, most likely as a reaction to the rise of HTML5 and Apple’s continuing hostility to the platform, Freelancer.com’s CEO Matt Barrie told Information Week.

The demand for App developers rose steadily, with Android and iOS seeing a 15% and 12% rise respectively, meanwhile jobs for Microsoft and Nokia platforms both fell significantly.

Whether the significant drop in writing gigs will impact regular, jobbing copywriters is unknown. Most freelancers who make a living copywriting tend to avoid working for content farms as their rates of pay are lower than traditional publishers – however a lack of work in never a good thing, no matter what your rate per word.

  • http://twitter.com/My_sexist_boss Julie Anonymous

    I don’t think this is all bad for writers – us at the “higher” end will probably ok, and those doing content farm stuff can’t have been making a living from that, they were probably just supplementing their income.

    good time to be an app developer, though!

  • http://www.ahcopy.co.uk/thecopywritersblog AHCopywriter

    Completely agree Julie. Sites such as Freelancer.com appear to be populated by people prepared to work for the kind of money that wouldn’t buy a packet of peanuts within the hour…and that sets a dangerous and credibility-damaging standard of pay and presumably corresponding quality and care that harms the rest of the freelance writing industry.

  • Anup

    Also, its a major concern for Flash developers and its time to widen the skillset to have options such as iOS, Android and HTML5.

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