Richard Hall | Getting a Job,Resources
Penny Hunt, one of the best advertising planners I know, said to me recently “do you think that the time we spent on marketing was actually like gift wrapping the product and at the same time concealing it?” She paused and added “would we do it like that now do you think?” A resounding “yes” to the first’; a thunderous “no” to the second.
In this months podcast, we’re looking at how you can promote your services as a creative in the increasingly-populated freelancing marketplace. Andy talks to Scott Belsky of Behance, an online portfolio platform catering specifically to freelancers working in creative fields, about how they can utilise their service to better market their service.
Jon Norris | Lifestyle & Time out
The Daily Mail’s attack dog Richard Littlejohn has applied more of his unique brand of “common sense” to the increasingly vitriolic debate on how to tackle the national deficit. The chancellor George Osborne has publicly asked for ideas on how to bring in more revenue, however we can’t see Littlejohn’s proposals holding much water.
The Advertising Standards Agency, whose remit is to monitor advertising in the UK and make sure it sticks to the letter of the law, is from today expanding its remit to include online advertising. Until now, the ASA has concentrated on print, radio and TV advertising. This means that all online UK entities will have to conform to the rules, including us.
hen I began making video for business way back in the eighties it was only the top dogs of sizeable companies that made video appearances – either for their workforce or publicity’s sake. Since the advent of cheaper video equipment and the spread of video across the Web, any one of us might find ourselves called upon to make a video appearance or to organise one for a client or colleague.
There are some things in life that are designed to make you feel happy: candyfloss, Christmas Trees, people falling over. This book is one of those things. Yes, it’s a bit contrived. And yes, it’s fairly superficial. But if you’re reading this book as an exercise in cheering yourself up on a rainy Sunday afternoon, then it will undoubtedly work.
