Michael Rose | Editor's Blog,Lifestyle & Time out
At Freelance Advisor we’ve spent a lot of time sharing advice on how you can effectively use Twitter and social. As a tool for finding more friends, colleagues clients and work. We’ve discussed how to use it for Marketing your personal brand and for PR for your own company.
This cheeky little site has a different view…
Michael Rose | News,Starting Out
Despite cuts across the board, overall, UK business is seeing a positive change thanks to the new Government. Tax breaks, including extended relief on the increase in Capital Gains Tax and National Insurance have been introduced and support for SMEs has been very positive.
To mark the importance of SMEs, The Startups Awards 2010 have added a Home Business of the Year category to their annual awards.
Emma Jones | Managing Business,Starting Out
Emma Jones believes in starting a business and then finding and focusing on your niche.
But what happens when you feel the niche audience you’ve chosen could be restricting in view of its size? Then it’s time to expand your product range, as opposed to extending your niche.
Emma explains how…
Alick Mighall | Managing Business,Technology
If your website IS your business and it’s offering products, services or information then it might be something that you might seriously consider.
However, if your business website is just ABOUT your company then it’s probably not such a good idea. There is of course a thin line between the two, so another way of judging whether you should take advertising is by looking at some of your competitors and seeing what they do.
Mel Dixon | Managing Business,Marketing Yourself
The economic downturn has played a big part in accelerating the importance of social media in the marketing minds of freelancers and small businesses. For that reason, the idea of employing the services of a social media consultant can appear to be a no-brainer. After all, for many small operations, social media has become integral to their online presence.
Failing to utilise social media to its fullest extent could prove costly.
But is formal training really necessary?
As a freelancer there is an opportunity to create a working lifestyle to suit you, but without enough work or clients you may not achieve this, or end up always trying to. Some freelancers are lucky enough not to need to market themselves in the beginning, but at some point they will need to in order to find more work.
Mark Bowley of Creative Agency Freelancing shares his advice on gettings started and finding work.
Michael Rose | Editor's Blog,Technology
A few years ago getting heard on Twitter was easy. When I first joined there were less than a million users and it was easy to find friends with common interests and it was even possible for a couple of friend to create a trending topic.
Now with 70m+ users (sending 50m tweets a day) the story is a little different…
Andy talks to Web and Social Media Developer John O’Nolan and Darren Fell of Crunch about the power of personal branding. Choosing your brand Using Twitter to create a conversation Facebook, following and fans Social media as customer service Social media strategy and setup Listen to the podcast:
Podcast 24: Personal Branding for Freelancers & Contractors [29:46m]: Play Now | Play in Popup | Download
Janette Whitney | Managing Business
As the saying goes ‘it’s not what you know but who you know’ so how can you widen your network of contacts to create the network that is important to your freelance business?
Business Growth Strategist Janette Whitney shows us how…
Leif Kendall | Marketing Yourself
Think networking is where people go because they want to sell more stuff?
You’re a little bit right, and a big bit wrong.
Freelance Advisor and copywriter Leif Kendall shares four reasons why getting to know your peers will make you a better, happier freelancer.
Janette Whitney | Managing Business
One of the biggest sales and marketing problems that small businesses can face is getting people whom seem interested in buying something to actually take the plunge and hand over their money.
Because let’s be honest, it’s actually pretty easy to attract attention to your business and meet prospective customers these days. The internet has made it simple to give your business a marketing presence (your website) and drive people to it (online advertising and search engine optimisation).
The key then to a successful business is not just one which attracts prospects, but one which has fail-safe systems to convert them into revenue.
Emma Jones | Managing Business
Do you have content you would like to share with an interested audience of existing and potential customers? It’s never been so easy to package your content in a stylish way, and distribute it in a cost-effective way.
Enter the age of home publishing with Emma Jones.
Alick Mighall | Guides,Starting Out,Technology
If you want a website for your small business or to show off your freelancing work AND know what you want then you are almost ready to contact the designers but thinking clearly, focusing on objectives and writing a good, clear brief can make a world of different when it comes to getting a quote.
You’ll not only save yourself time and money but you’ll also make developers and designers like Alick Mighall really happy.
Daryl Close, a business performance coach, discusses why freelancing success is not directly related to your specific freelancing talent. Whilst personal branding is not a new term, it is a term that has come back to the forefront of success as a professional freelancer. He explains that your actual talent is only a small part of the overall personal branding concept and freelancers need to refine and develop their professional brands in order to thrive in an ever increasingly competitive world.
Dianne Bown-Wilson | Managing Business
Isolation and winning new clients are two of the biggest problems for freelancers. Marketing consultant and freelance advisor Dianne Bown-Wilson offers some simple tips for what to do when you – and your business – need to get out more.
Rob Watson | Guides,Technology
Part three of our guide to Google AdWords for beginners:
Yesterday Rob explained how to set up your first Google AdWords campaign. Today he looks at some of the best practices you should follow.
Rob Watson | Guides,Technology
Part two of our guide to Google AdWords for beginners:
Yesterday Rob explained the basics of GoogleAdwords. Today he looks at setting up your first AdWords campaign and some of the most common mistakes in setting up.
Rob Watson | Guides,Technology
Whatever it is that you (or your clients) do, you can always find new customers over the internet – even if you’re a niche business or you only work in a specific area or region. In this 3-part guide to AdWords Marketing Manager Rob Watson tells us how to increase our clicks
Marketing yourself with an excellent CV or resume is not easy. Malvolio has found that there are not only technical issues to deal with but often several layers of audience from recruitment agencies, to human resources, departmental heads and senior management.
Can you help Malvolio unpick this particular puzzle?
Emma Jones | Managing Business
Freelance Advisor and Home Business diva Emma Jones explains why now is a perfect time to spruce up your business development and pursue opportunities that will mean new work from existing customers and new work from new customers.
Here’s three things you can do to keep the contracts coming in…
Andy White talks to Drew Griffiths of Mosaic about why companies hire freelancers and what they look for.
Podcast #14: Why we get Employed - the Company Perspective [12:39m]: Play Now | Play in Popup | Download
Andy White talks to Emma Brierley, Director of Xchange Team, about her book, Talent on Tap: Getting the best from Freelancers, Interims and Consultants, and gain some interesting insights into why freelancers get employed from the agency perspective.
Podcast #13: Why we get Employed - the Recruitment Consultancy Perspective [28:32m]: Play Now | Play in Popup | Download
Brighton and Hove-based freelancers have the opportunity to attend free events aimed at helping small businesses survive the economic downturn.
The Business Lifebelt events have been developed in partnership with Brighton & Hove Chamber of Commerce and Business Link Sussex to provide relevant advice to businesses operating in the area.
Emma Jones | Managing Business
There is no finer talent for a business owner to possess than the skill of making a sale. As the business grows you may decide to outsource the sales function but at the beginning, making a sale is on your ‘to do’ list.
Here are six simple steps that will turn prospects into clients and leads into revenue.
Emma Jones | Managing Business
Whether it is the Nobel Peace prize, the Oscars or the X-Factor people seem to love a good awards ceremony. But what about us freelancers? Is there any point having awards for the stars of the business world? Today Emma Jones argues that entering awards is an effective marketing tool; writing the entry helps to define business plans and goals and, if you win, you earn prizes, recognition and a good night out!
Kasey Brunt | Managing Business,News
HM Revenue & Customs (HMRC) has released a series of online video guides to help businesses and start-ups understand their tax requirements. The guides cover a variety of topics, including VAT, corporation tax and PAYE. They also cover areas such as importing and exporting, keeping accurate records, and things to consider when employing other people. [...]
Michael Rose | Managing Business
Freelancer and contractors are unsung heroes and Xchangeteam’s Emma Brierley has made it her mission to get freelancers the recognition they deserve. This month’s Freelancer of the Year Awards are only the beginning… Why Freelancers Need To Be Celebrated At some point in their career no less than one in seven British workers will be [...]
Emma Jones | Managing Business
Whether it is networking, meetings, clients or conferences, marketing yourself is an essential skill for any freelancer or contractor. Freelance Advisor and author Emma Jones offers seven quick tips to help you shine Starting on the right foot: 7 steps to creating the right impression You only get one chance to create a first impression. [...]
Kasey Brunt | Managing Business
Freelancers benefit from online social networking MORE and more freelancers are using social networking sites to promote their services, a survey has found. The BT Tradespace survey found 15 per cent of small businesses promote themselves on sites such as Facebook, compared to just seven per cent this time last year. But the survey also [...]
Freelance Advisor and author of ‘Spare Room Start Up’ Emma Jones gives us her review of the best applications for freelancers. Top 5 technology apps of 2008 As we enter the month of December, I can’t help but look back at the year that was. The thousands of new businesses started, the people we’ve profiled, [...]
Emma Jones | Managing Business
Freelance Advisor and author of ‘Spare Room Start Up’ Emma Jones give us a timely reminder of the things we could be doing in the run up to Christmas. What can freelancers do when things get quiet over the holiday season and what plans can we make for 2009. When the phones hush and emails [...]
Darren Fell | Managing Business
Freelance Advisor founder Darren Fell is a successful entrepreneur and all over the first page of results when you Google his name. We asked him to share the secrets of his success and he responded with this guide to marketing yourself. Marketing yourself for free, a guide. The big question running through everybody’s mind when [...]
Andrew Walker | Managing Business
Whether it is business cards, promotional posters or flyers for a club night there are many printing options and quality and colours will vary greatly. Print adviser and consultant Andrew Walker guides can help you decide where to get your printing done. Choosing the right printing method for your client Digital vs Litho Printing The [...]
Congratualtions to the Farm Freelancer Award nominess Shortlisting has now been completed and Freelance Advisor, proud sponsors of this year’s Farm Freelance Award, would like to applaud these three fine freelancing nominees. This year’s shortlist is: Jonathan Aizlewood of Carbon Graffiti for his email design, marketing and web design services Sarah Bird of AnimNation for [...]
Rosie Sherry | Managing Business
Look who’s talking: Monitoring buzz on the web As a freelance community builder and co-director of TheWerks web-socialite Rosie Sherry offers advice on monitoring your brand and filtering out the noise. Five sites for monitoring your brand online There’s no denying that the web holds huge amount of information. Most of it irrelevant to you [...]
Michael Rose | Managing Business
The death of the CV? Are curriculum vitae a thing of the past? Guest blogger Greg Coley, Creative Director of the integrated agency VGroup, gives an insider’s view on what freelance designers can do to get noticed. Marketing yourself as a freelance designer So you’re a budding young designer straight out of university, a middleweight, [...]
Kath Burke | Managing Business
Compelling Content – Part 2 Brainstorming: Your ideal reader or customer A two-part series from freelance copywriter Kath Burke. In part one, Kath explained how you can understand why people buy you. Part two explores how to use brainstorming as an exercise in focusing on the content that really matters before you put pen to [...]
Kath Burke | Managing Business
Create compelling content your clients will crave In this 2-part series freelance copywriter and content consultant Kath Burke says the secret of writing great web marketing copy is in the preparation. Before you put pen to paper, you need to explore your clients’ deeper concerns and needs. Ah. If only you could magic up the [...]
Michael Rose | Managing Business
Find freelancing advice and support by joining our community of freelancers and contractors on Facebook. By becoming a fan of Freelance Advisor you’ll get all the latest articles and advice, alerts when new content is added to the site, and you can help build the community by connecting with other freelancers and contractors in your [...]
Michael Rose | Managing Business
If you are a freelancer or contractor living and working in the South then you could get your work in front of a top panel of judges from the BBC, Channel 4, Endemol and New Media Age. The Awards are also an excellent place to publicise you and your work – especially if it is [...]
Michael Rose | Managing Business
Freelance Advisor is on Twitter And you can follow us here. If you’ve not yet joined the twittering classes then you’re missing out on the latest social networking phenomenon – according to TwitDir, the unofficial Twitter Directory, there are now over 3,000,000 users and the Twitterverse is still growing. If you’ve used Facebook and their Status [...]
Michael Rose | Managing Business
If you’re a freelance designer or programmer then attending the i-design 08 Portfolio Clinic Wednesday 17 September in London is a no brainer. First it’s FREE and secondly if you’re currently looking for work or to expand your future client base then you’ll be able to meet 15 of the capital’s most respected and successful [...]
In part one and part two we looked at the marketing process and what you are actually employed for, e.g. the way you think respectively. Today we look at how to identify the unique features of product, you. Understanding the product – You, Your Abilities, Competencies & Transferable Assets Many of us realise that every [...]
In this series, Bill Faust, author of Pitch Yourself, shares insights gained from over 30-years of industry experience. He discusses key factors for effective self-marketing, understanding what self-marketing means, reading your future employers’ desires and defining clearly what you, the product, have to offer.
Leif Kendall | Managing Business
One of the joys of freelancing is that you get to do everything. But this omnipotence means you can’t hate the sales team for not bringing in new clients, because you are the sales team. Become CEO of YouCorp You can’t have a spat with Maureen in accounts because she hasn’t sorted your expenses, because [...]
Andy White | Managing Business
What’s personal branding all about? Is it important? What does it mean? Where do I start? Do I really need a strong identity or even a logo for my freelancing business? Is it really necessary to make ME stand out from the competition? Expert, Al Welsh, has had years of experience within some of London’s [...]
Andy talks to Paul Silver of The Farm who talks about 5 areas to concentrate on. Get these right, and your freelancing business will get off to a flying start.
#4: Marketing Secrets part 2: Here are 5 things you must do [26:57m]: Play Now | Play in Popup | Download
Darren Fell | Managing Business
In the age we live in having a website as a business is critical. I’m not sure about you but it’s literally the first thing I do when I want to vet a supplier out and in my old days at Pure360.com I’d even do that for customers. No site and to be honest I [...]
RA: , an experienced IT support contractor speaks to Andy about some of his self-promotion techniques as a contractor. This is part 1 of a 2 part special series on marketing yourself.
