TimothyTim | Getting a Job,Guides
Brands are everywhere taking your money, ideas and possibly souls. Want a drink? 52% of you actually heard “Get a Coke”. Need some trainers? 32% heard “Where are your Nikes?” Gum? 27% “Wrigleys”. etc
Social media isn’t going to be around forever, but it’s going to get a lot bigger before it goes away – it’s a pretty big deal at the moment. If you don’t have a Twitter presence for your brand then you’re a sucker, and if you don’t have a Facebook fan page then you’re a chump.
Here’s an interesting quandary – if you’re a Freelancer who has a decent presence on lots of social media sites (which you really should, by the way), but you don’t have your own website, where do you point potential clients to get a taste of your personal brand?
If you care about your personal brand, how you are showing up online and what people are saying about you and your business then this new app from award-winning filmmaker and iPhone app developer Garrett Murray is just what you need.
Check your referrers in Mint and Google Analytics, browse your Tumblr Dashboard, reply to mentions on Twitter, all from within Ego!
Andy talks to Web and Social Media Developer John O’Nolan and Darren Fell of Crunch about the power of personal branding. Choosing your brand Using Twitter to create a conversation Facebook, following and fans Social media as customer service Social media strategy and setup Listen to the podcast:
Podcast 24: Personal Branding for Freelancers & Contractors [ 29:46 ] Play Now | Play in Popup | Download
Darren Fell | Getting a Job,Training
Digital veteran Darren Fell, founder of Pure360.com and the ground breaking online accountancy service Crunch.co.uk, shares his experience in Personal Branding for freelancers – marketing YOU to generate leads
This interactive lecture is now over, however slide of the event are available below.
Daryl Close, a business performance coach, discusses why freelancing success is not directly related to your specific freelancing talent. Whilst personal branding is not a new term, it is a term that has come back to the forefront of success as a professional freelancer. He explains that your actual talent is only a small part of the overall personal branding concept and freelancers need to refine and develop their professional brands in order to thrive in an ever increasingly competitive world.
