sales

Managing social media marketing expectations

| Getting a Job,Technology

Every so often a new invention or technology pops up that fundamentally changes the way people interact. Whether it be the Gutenberg press or Facebook, both have had a profound impact on the way information is shared and how easy it is to access. Along with any new technology also comes a healthy dose of new business opportunities and hype – and the hype comes no bigger than that surrounding social media.

Read more

Writing an effective sales proposal – the basics

| Guides

As we discussed recently, the sales pitch is one of the hardest challenges a freelancer will face, so it is essential to get to grips with some basic sales techniques and tools in order to continue finding new work.

Read more

How to write a Marketing Plan

| Guides

Look at a marketing plan as your map to achieving your business objectives, providing you with signposts to help you reach your ultimate goals.There are a number of sections that will make up your marketing plan and all will need careful research and planning.

Read more

Podcast 24: Personal Branding for Freelancers & Contractors

| Podcast

Andy talks to Web and Social Media Developer John O’Nolan and Darren Fell of Crunch about the power of personal branding. Choosing your brand Using Twitter to create a conversation Facebook, following and fans Social media as customer service Social media strategy and setup Listen to the podcast:

Read more

10 tips for creating the network you want

| Guides

As the saying goes ‘it’s not what you know but who you know’ so how can you widen your network of contacts to create the network that is important to your freelance business?

Business Growth Strategist Janette Whitney shows us how…

Read more

Speaking with the enemy: Niche networking

| Getting a Job

Think networking is where people go because they want to sell more stuff?

You’re a little bit right, and a big bit wrong.

Freelance Advisor and copywriter Leif Kendall shares four reasons why getting to know your peers will make you a better, happier freelancer.

Read more

2

Five tips for converting leads into sales

| Guides

One of the biggest sales and marketing problems that small businesses can face is getting people whom seem interested in buying something to actually take the plunge and hand over their money.

Because let’s be honest, it’s actually pretty easy to attract attention to your business and meet prospective customers these days. The internet has made it simple to give your business a marketing presence (your website) and drive people to it (online advertising and search engine optimisation).

The key then to a successful business is not just one which attracts prospects, but one which has fail-safe systems to convert them into revenue.

Read more

2

Winning new business! 6 Simple Rules for Success

| Getting a Job

Winning new business the easy and fun way. By following 6 simple rules you can build the freelance life you always dreamed of. Lucky you! You could be getting yourself shed-loads of new business starting from today.

You may to want to earn good money, have long holidays and be your own boss….but all you have to do is win new business. That’s the bit where most freelancers get the heebie-geebies. But I promise you can do it and you’ll get good at it!

Read more

4

Podcast 22: Drumming up business

| Podcast

Crunch MD and Freelance Advisor supporter Darren Fell talks about the steps freelancers should take to ensure a sustained supply of business.

  • The changing landscape
  • Putting on your sales hat
  • Enthusiasm is key
  • Managing a pipeline
  • Networking & Social Media
  • Drumming Up Business – workshop
Read more

3

One.. Two.. Three.. SELL!

| Getting a Job

I was asked by Phil Green of the MD Hub 100 to present to a MD Hub 250 group about how I took Pure360.com from no customers at all to hundreds. As I thought the following presentation may be useful to all at Freelance Advisor. It shows the early days and a few photo’s of [...]

Read more