http://www.freelanceadvisor.co.uk News, Help and Advice for UK Freelancers, Contractors and the Self-Employed Mon, 06 Feb 2012 13:00:00 +0000 # hourly 1 http://wordpress.org/?v=3.3.1 Copyright © Freelance Advisor 2011 feedback@freelanceadvisor.co.uk (Freelance Advisor) feedback@freelanceadvisor.co.uk (Freelance Advisor) 1440 http://podcast.freelanceadvisor.co.uk/artwork144.jpg http://www.freelanceadvisor.co.uk 144 144 News, Help and Advice for UK Freelancers, Contractors and the Self-Employed Freelance Advisor Freelance Advisor feedback@freelanceadvisor.co.uk no no http://www.freelanceadvisor.co.uk/freelance-technology/managing-social-media-marketing-expectations/ http://www.freelanceadvisor.co.uk/freelance-technology/managing-social-media-marketing-expectations/#comments Mon, 28 Nov 2011 13:00:00 +0000 Jon Norris http://www.freelanceadvisor.co.uk/?p=16243 http://www.freelanceadvisor.co.uk/freelance-technology/managing-social-media-marketing-expectations/feed/ 0 http://www.freelanceadvisor.co.uk/go-freelance-guide/writing-an-effective-sales-proposal-the-basics/ http://www.freelanceadvisor.co.uk/go-freelance-guide/writing-an-effective-sales-proposal-the-basics/#comments Tue, 06 Sep 2011 10:00:17 +0000 Rachel Soothill http://www.freelanceadvisor.co.uk/?p=15385 http://www.freelanceadvisor.co.uk/go-freelance-guide/writing-an-effective-sales-proposal-the-basics/feed/ 0 http://www.freelanceadvisor.co.uk/go-freelance-guide/how-to-write-a-marketing-plan/ http://www.freelanceadvisor.co.uk/go-freelance-guide/how-to-write-a-marketing-plan/#comments Tue, 19 Jul 2011 09:00:30 +0000 Rachel Soothill http://www.freelanceadvisor.co.uk/?p=14873 http://www.freelanceadvisor.co.uk/go-freelance-guide/how-to-write-a-marketing-plan/feed/ 0 http://www.freelanceadvisor.co.uk/podcast/podcast-24-personal-branding-for-freelancers-contractors/ http://www.freelanceadvisor.co.uk/podcast/podcast-24-personal-branding-for-freelancers-contractors/#comments Thu, 27 May 2010 08:58:48 +0000 Andy White http://www.freelanceadvisor.co.uk/?p=6221 http://www.freelanceadvisor.co.uk/podcast/podcast-24-personal-branding-for-freelancers-contractors/feed/ 0 0:29:46 Andy talks to Web and Social Media Developer John O’Nolan and Darren Fell of Crunch about the power of personal branding. Choosing your brand Using Twitter to create a conversation Facebook, following and fans Social media as customer servic[...] Andy talks to Web and Social Media Developer John O’Nolan and Darren Fell of Crunch about the power of personal branding. Choosing your brand Using Twitter to create a conversation Facebook, following and fans Social media as customer service Social media strategy and setup Listen to the podcast: Transcript Andy: This is Freelance Advisor. Hello everyone and welcome to episode 24 of Freelance Advisor, brought to you by Crunch at crunch.co.uk. And in today’s episode, we’re taking a good look at personal branding. Hello everyone and welcome to episode 24 of Freelance Advisor and today we’re looking at personal branding. I have in the studio with me, Mr Darren Fell and on the line, I have Mr John O’Nolan. Hello gentlemen. Darren: Hello Andy, how are you? John: Hello. Andy: I’m very well thank you. It all started with a very interesting talk we did at the University of Westminster didn’t it, Darren? Darren: It did, it did. I’ve been doing some seminars to help freelancers out there. The first one, of course, was my speciality, drumming up business and how to sell. So I was up at the University of Westminster, passionately marching up and down, encouraging people to get on the phone and cold call and get the sales coming in. And then, if they were involved in a big project, not to forget that they still had to sell, because they had to keep a pipeline, they had to get the right bits of software. So it reminded about all the conversations and they wanted to see the pipeline as it appeared over the year. So I did all of that and then I realised that there was something else involved here that a lot of freelancers were forgetting. And that was personal branding. Appearing to be an expert, to be passionate, to be unique and how to do that. How to get a following in that specialisation area and get people coming to them. I mean, ultimately, these digital freelancers at the University of Westminster, wanted to know whether it actually affected them getting sales. So I had to prove how personal branding and doing it right, was going to get sales. So I went through the whole exercise of looking into Facebook and having a fan page and the statistics on the people following you on that. Rather it’s not following you, if they’re a fan of you, they are more likely to buy from you. Looking at Twitter and all of these things. Now in order for me to do this personal branding sort of seminar, I had to learn a bit about personal branding. I know that sounds strange because I’ve done, you know, a number of businesses now, but I wanted to go and find some successful people who had created a personal brand very, very quickly. And the end result was big businesses approaching them. Not the other way around, which was the previous seminar, cold calling, kicking down doors and, you know, trying to get the business in. This was the other way around and this so intrigued me. I’ve recently come into contact with Mr O’Nolan who’s with us now and enquired how he had been so successful as a web designer in nought to nine months. How big brands had actually called him up. Now, how on earth did this happen? So Mr O’Nolan is on the end this Skype call and probably getting a big head now, but don’t get a big head, John. The whole idea of this podcast is to chat and enquire how you did it. You know, how you used Twitter, how you used Facebook, if Facebook was successful. How you used a site, how you used blocking, how you used interviewing your peers out there. And I think this makes for a fantastic story to all of our listeners on Freelance Advisor, as to how you successfully and very, very quickly, build up a personal brand. So much so, that big brands that you’d never be able to get in touch with in a million years, actually call you up for work. Now that’s what this is all about. So, where shall we start, Mr White? Andy: Well I can hardly wait. I think we should ask John to tell us how he did it. Darren: Sorry, have I built it [...] Podcast feedback@freelanceadvisor.co.uk no no http://www.freelanceadvisor.co.uk/go-freelance-guide/10-tips-for-creating-the-network-you-want/ http://www.freelanceadvisor.co.uk/go-freelance-guide/10-tips-for-creating-the-network-you-want/#comments Mon, 24 May 2010 09:21:49 +0000 Janette Whitney http://www.freelanceadvisor.co.uk/?p=5989 http://www.freelanceadvisor.co.uk/go-freelance-guide/10-tips-for-creating-the-network-you-want/feed/ 0 http://www.freelanceadvisor.co.uk/getting-a-job/niche-networking-four-reasons-why-you-should-get-out-and-meet-people-who-do-your-job/ http://www.freelanceadvisor.co.uk/getting-a-job/niche-networking-four-reasons-why-you-should-get-out-and-meet-people-who-do-your-job/#comments Thu, 20 May 2010 13:15:00 +0000 Leif Kendall http://www.freelanceadvisor.co.uk/?p=6099 little bit right, and a big bit wrong. Freelance Advisor and copywriter Leif Kendall shares four reasons why getting to know your peers will make you a better, happier freelancer. ]]> http://www.freelanceadvisor.co.uk/getting-a-job/niche-networking-four-reasons-why-you-should-get-out-and-meet-people-who-do-your-job/feed/ 2 http://www.freelanceadvisor.co.uk/go-freelance-guide/five-tips-for-converting-leads-into-sales/ http://www.freelanceadvisor.co.uk/go-freelance-guide/five-tips-for-converting-leads-into-sales/#comments Mon, 10 May 2010 09:26:15 +0000 Janette Whitney http://www.freelanceadvisor.co.uk/?p=5979 http://www.freelanceadvisor.co.uk/go-freelance-guide/five-tips-for-converting-leads-into-sales/feed/ 2 http://www.freelanceadvisor.co.uk/getting-a-job/winning-new-business/ http://www.freelanceadvisor.co.uk/getting-a-job/winning-new-business/#comments Wed, 10 Mar 2010 11:44:53 +0000 Darren Fell http://www.freelanceadvisor.co.uk/2008/02/27/winning-new-business/ 6 simple rules you can build the freelance life you always dreamed of. Lucky you! You could be getting yourself shed-loads of new business starting from today. You may to want to earn good money, have long holidays and be your own boss....but all you have to do is win new business. That's the bit where most freelancers get the heebie-geebies. But I promise you can do it and you'll get good at it!]]> http://www.freelanceadvisor.co.uk/getting-a-job/winning-new-business/feed/ 4 http://www.freelanceadvisor.co.uk/podcast/podcast-22-drumming-up-business/ http://www.freelanceadvisor.co.uk/podcast/podcast-22-drumming-up-business/#comments Tue, 09 Mar 2010 15:59:06 +0000 Andy White http://www.freelanceadvisor.co.uk/?p=5267 Darren Fell talks about the steps freelancers should take to ensure a sustained supply of business.

• The changing landscape
• Putting on your sales hat
• Enthusiasm is key
• Managing a pipeline
• Networking & Social Media
• Drumming Up Business - workshop

]]> http://www.freelanceadvisor.co.uk/podcast/podcast-22-drumming-up-business/feed/ 3 0:26:19 Crunch MD and Freelance Advisor supporter [Darren Fell](/author/darren-fell/) talks about the steps freelancers should take to ensure a sustained supply of business. * The changing landscape * Putting on your sales hat * Enthusiasm is key * Ma[...] Crunch MD and Freelance Advisor supporter [Darren Fell](/author/darren-fell/) talks about the steps freelancers should take to ensure a sustained supply of business. * The changing landscape * Putting on your sales hat * Enthusiasm is key * Managing a pipeline * Networking & Social Media * Drumming Up Business - workshop Podcast feedback@freelanceadvisor.co.uk no no http://www.freelanceadvisor.co.uk/getting-a-job/one-two-three-sell/ http://www.freelanceadvisor.co.uk/getting-a-job/one-two-three-sell/#comments Fri, 29 Feb 2008 17:50:52 +0000 Darren Fell http://www.freelanceadvisor.co.uk/2008/02/29/one-two-three-sell/ http://www.freelanceadvisor.co.uk/getting-a-job/one-two-three-sell/feed/ 0