selling yourself

Standing out from the crowd

| Guides

Freelancers are no longer a rare breed, more and more employees are turning freelance everyday and competition is growing fast. In these competitive times it is important to stand out from the crowd and embrace your individuality.

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Marketing by Sharing – talk by Jason Fried

| Events

This talk by web-hero and Basecamp creator Jason Fried underlines almost everything that Freelance Advisor is about.

Advertising your skills can be expensive and inefficient but writing a short blog post that catches the imagination of thousands of people in your field is much easier. In this talk Fried talks about the huge difference between blogging about your product and blogging about your techniques, how being open with your clients AND competitors works to generate new business for those willing to share their secret sauce.

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Please call me back!

| Training

I was reminded recently how I used to get frustrated by people not coming back to me if I emailed or left a message. Well, that’s an understatement. I often used to see it as a personal offence and affront and get wound up if it repeatedly happened.


Over the years I have learnt to reframe lack of response and see it from another point of view.

Reframing is a really useful NLP technique that helps prevent negative responses, such as losing motivation or creating frustration. Below are some ways to reframe a lack of response from people as well as some practical tips on getting people to respond.

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How to get a job at a top creative agency

| Getting a Job

This is smart. Really smart.

Watching this quick, two-minute video gave me a few quick ideas about how to go about getting the attention of the right people. This guy spent just $6 on advertising and managed to land a plum job in a top US design agency.

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10 sites for selling your wares

| Getting a Job

Whether you are selling knowledge from your head or products crafted by your own hands, there are online platforms to help you reach an audience of customers and make sales. Emma Jones of Enterprise Nation offers a top ten listing.

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Let’s talk: the power of chat

| Training

One thing has been obvious to me since I began freelancing: people buy from people, so to be a successful freelancer you need to know lots of people.

You may be lucky enough to have a huge family or a thriving social group, perhaps assisted by a drama group or rugby club. But most of us don’t know all the people we need to know to be good freelancers.

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Personal Branding for freelancers

| Getting a Job,Training

Digital veteran Darren Fell, founder of Pure360.com and the ground breaking online accountancy service Crunch.co.uk, shares his experience in Personal Branding for freelancers – marketing YOU to generate leads

This interactive lecture is now over, however slide of the event are available below.

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Podcast 22: Drumming up business

| Podcast

Crunch MD and Freelance Advisor supporter Darren Fell talks about the steps freelancers should take to ensure a sustained supply of business.

  • The changing landscape
  • Putting on your sales hat
  • Enthusiasm is key
  • Managing a pipeline
  • Networking & Social Media
  • Drumming Up Business – workshop
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