Sending out B2B (that’s business-to-business) email marketing can be a key tool in helping you accumulate clients and to increase awareness. However, it is also a difficult activity to get right. Most of your recipients will be pushed for time and will undoubtedly receive an abundance of similar emails every day.
One of the common challenges that most freelancers face, and most loathe, is the need to pitch yourself and your services to potential clients. For most of us this is the hardest part of being self-employed and can be terrifying and intimidating.
Look at a marketing plan as your map to achieving your business objectives, providing you with signposts to help you reach your ultimate goals.There are a number of sections that will make up your marketing plan and all will need careful research and planning.
Chris Barling | Guides,Technology
Freelancers are generally folks who sell their expertise and services rather than products, but what if you write a book, develop a software package, produce a training video or create an e-learning programme? If so you probably have a shopping cart element to your website and whether you’re new to selling online or an old hand, it’s never a bad time to brush up on the essentials of ecommerce.
Written by Chris Barling, CEO of popular ecommerce software provider Actinic, Selling Successfully Online is an updated version of a previous work by Barling, which only featured around 120 Top Tips. Obviously since the first edition Barling and Actinic have learnt a few new tricks, adding 200 new snippets to the latest version.
Here’s an interesting quandary – if you’re a Freelancer who has a decent presence on lots of social media sites (which you really should, by the way), but you don’t have your own website, where do you point potential clients to get a taste of your personal brand?
This talk by web-hero and Basecamp creator Jason Fried underlines almost everything that Freelance Advisor is about.
Advertising your skills can be expensive and inefficient but writing a short blog post that catches the imagination of thousands of people in your field is much easier. In this talk Fried talks about the huge difference between blogging about your product and blogging about your techniques, how being open with your clients AND competitors works to generate new business for those willing to share their secret sauce.
Winning new business the easy and fun way. By following 6 simple rules you can build the freelance life you always dreamed of. Lucky you! You could be getting yourself shed-loads of new business starting from today.
You may to want to earn good money, have long holidays and be your own boss….but all you have to do is win new business. That’s the bit where most freelancers get the heebie-geebies. But I promise you can do it and you’ll get good at it!
Whether you are looking for your first freelance job or have been in the market a while you will know how important it is to be able to promote your services to ensure you aren’t out of work for long.
Whether you have sales experience or not, things are different now. Why? Because you are the product. You are selling YOU. Easy right? Think again, even the most experienced sales person who can sell snow to the Eskimos finds selling themselves a challenge and sometimes even embarrassing.
Freelance Coach and Trainer Hannah Keep show us how promoting yourself needn’t be painful and how building your confidence is key.
There is no finer talent for a business owner to possess than the skill of making a sale. As the business grows you may decide to outsource the sales function but at the beginning, making a sale is on your ‘to do’ list.
Here are six simple steps that will turn prospects into clients and leads into revenue.
I was asked by Phil Green of the MD Hub 100 to present to a MD Hub 250 group about how I took Pure360.com from no customers at all to hundreds. As I thought the following presentation may be useful to all at Freelance Advisor. It shows the early days and a few photo’s of [...]
