Jen Stakes Roberts | Resources,Technology
I’m noticing over here on the other side of the Atlantic that the British freelancer community seems less enamoured by Google Plus than their US counterparts. I could speculate for hours why that might be: probably some mix of American enthusiasm for anything new and shiny, British cynicism of bandwagon-leaping, and perhaps just something pessimistic in the water at the moment.
Media darling and social mega-destination Facebook recently rolled out their COO Sheryl Sandberg at the DLD Conference in Munich to wax lyrical about the economic benefits Facebook is bringing to Europe. To entice the UK’s freelancers, contractors and small businesses into the Facebook ecosystem the firm has organised a “Facebook for Business” roadshow.
One of the keys to securing some of that lucrative repeat business is to make sure your clients remember you. If you design their website, you want them to leap from their chairs and yell “let’s call Geoff!” when it comes time to make some alterations, rather than “who was that web guy? George something?”
Although Google+ has been getting a lot of buzz in the tech press and recently announced it has amassed 90 million users, it is still seen by many as a social media also-ran, having been unable to break into the public psyche in the same way Facebook, Twitter and LinkedIn have.
Smart phones, internet, social media sites, e-mails, tweeting, blogging – we have accepted all of these innovations as part of our working and daily lives – they help us to work more flexibly, stay in touch for longer and respond to each other more quickly. But several surveys and employment tribunal cases this year have shown that employers need to provide clear guidance to staff regarding how they use social networking sites.
Jon Norris | Getting a Job,Technology
Every so often a new invention or technology pops up that fundamentally changes the way people interact. Whether it be the Gutenberg press or Facebook, both have had a profound impact on the way information is shared and how easy it is to access. Along with any new technology also comes a healthy dose of new business opportunities and hype – and the hype comes no bigger than that surrounding social media.
Rachel Soothill | News,Technology
According a new US study, it has been revealed that consumers who follow brands on the popular social network Twitter are much more likely to purchase from that brand or recommend their products to others. The social media marketing study which was carried out by Constant Contact and research firm Chadwick Martin Bailey, analysed the behaviour of 1,491 consumers aged 18 and older.
Rachel Soothill | News,Technology
At the beginning of the week Google announced the launch of its Google+ Pages. Specifically designed for companies, the pages allow them to set up profiles for their brands. There are also a host of business related features that they can benefit from.
One of the hardest things to get your head around when using Twitter is the hash tag. What are they? What do they mean? Where do they come from? A hash tag is simply a way for people to spread information and make it easier for people to search for tweets that have a common topic.
There has been a lot of back-and-forth about the effectiveness of social media for generating genuine business leads in the last few weeks. A study by Forrester found that commerce activity on Facebook was still lacklustre compared to other marketing avenues – a claim swiftly rebutted by the giant social network.
Yesterday we ask if you could live without email given the rapid rise of social media. Today, based on the results of a study by the Pew Research Center, we’re asking can you live without your smartphone?
A new survey from technology market research specialists Radicati.com says the average corporate email user sends and receives around 105 email messages every day and that nearly 20% of these are spam or ‘greymail’ i.e. unwanted newsletters or notifications.
Rachel Soothill | News,Technology
Hot on the heels of the launch of Google+ Facebook has introduced a Facebook For Business portal in an attempt to encourage businesses to choose their giant social network over the competition.
Rachel Soothill | News,Technology
Research into online marketing has revealed that two thirds of marketing managers still rely on email to deliver their online campaigns. The survey, which was carried out by eCircle, is part of a larger study on European Social Media and Email Marketing.
Look at a marketing plan as your map to achieving your business objectives, providing you with signposts to help you reach your ultimate goals.There are a number of sections that will make up your marketing plan and all will need careful research and planning.
Selina Murray | Getting a Job,Technology
The last year has seen a rise in UK companies using social networks to win new business, says a new global survey from workplace provider Regus. In 2010 Regus found that 33% of UK firms were successfully winning new customers through social networking activity. A year later, the proportion has risen eight percentage points to 41%.
UK companies have been warned to take control of employee’s social media usage in the workplace or risk facing reputation damage and security breaches. With the recent rapid increase in social media usage, it has been revealed that 51% of employees engage with sites such as Twitter, Facebook and LinkedIn while at work.
Selina Murray | Lifestyle & Time out,Resources
If there’s one thing we’ve learnt from Ryan Giggs in the last few weeks, it’s how not to use Twitter for business. Love it or loathe it (probably the latter for Mr. Giggs), Twitter can be a very useful business tool. If you work alone it can be invaluable for making connections.
Rachel Soothill | Guides,Technology
Now we have established what a powerful communication tool social media has become, the next step is to learn how to harness that power and use it for getting your business and key messages out there. Social media is rapidly becoming the chosen channel for businesses to communicate and share ideas, and should form a strong part of your online marketing strategy.
Rachel Soothill | Guides,Technology
With around 600 million users worldwide, Facebook is the largest social media platforms that exists. It has pageview rates and engagement metrics that blow away the competition. If you are not using Facebook as part of your marketing strategy you could be seriously missing a trick!
Rachel Soothill | Lifestyle & Time out,Technology
If we didn’t appreciate the power of social media previously, the latest news headlines have confirmed just how influential platforms such as Twitter and Facebook are. Twitter in particular has hit the headlines recently after making a mockery of England’s privacy laws. While I couldn’t care less about who Ryan Giggs is bonking, the situation has grabbed my attention as it highlights the effectiveness of social media communication.
Rachel Soothill | Guides,Technology
As the biggest social networking site for professionals LinkedIn is a no-brainer for all freelancers looking to broaden their horizons. With over 6o million members, it is a great starting place for finding and connecting with potential new clients and also for being found.
Jon Norris | Getting a Job,Lifestyle & Time out
Last week we conducted another very unscientific Twitter straw poll to see what freelancers’ favourite perks of the job are. Is it the variety afforded by a self-employed lifestyle? Perhaps its the flexibility or the networking opportunities? The results are in, and there was one very clear consensus
Mel Dixon | Lifestyle & Time out,Technology
Many of us have read theories about what constitutes best practice when it comes to social media, but what is the reality for UK freelancers? From my own experience I’ve identified five main ways that freelancers use social media.
The degree of activity in social media depends on an individual freelancers personal requirements. Freelancers who have a steady stream of work, for the present and forseeable future, may not see social media as a priority. However, those freelancers who are struggling for work, will, or at least should, see social media as an opportunity to engage with potential clients and source work.
Mel Dixon | Resources,Technology
A new report by SEO specialists Clickscene, has revealed that 40 per cent of commercial businesses in the UK are ignored by search engines. Further to this, 91 per cent are not using pay per click services and a third don’t get any traffic from search engines.
In this months podcast, we’re looking at how you can promote your services as a creative in the increasingly-populated freelancing marketplace. Andy talks to Scott Belsky of Behance, an online portfolio platform catering specifically to freelancers working in creative fields, about how they can utilise their service to better market their service.
Jon Norris | Getting a Job,Training
I’m fairly well known in the Freelance Advisor offices as a massive sceptic when it comes to social media “gurus”, or anyone who offers to run your social media for you. This is for a number of reasons.
Jon Norris | Lifestyle & Time out
The Daily Mail’s attack dog Richard Littlejohn has applied more of his unique brand of “common sense” to the increasingly vitriolic debate on how to tackle the national deficit. The chancellor George Osborne has publicly asked for ideas on how to bring in more revenue, however we can’t see Littlejohn’s proposals holding much water.
Mel Dixon | Getting a Job,News
Nothing was happening, I thought. There is no industry news, and all golden nuggets of advice had long been mined dry. Is this the beginning of a nasty case of writers block I wondered? I could no longer put pen to paper, or for that matter, fingers to keyboard. The future before me was a bleak barren landscape. Then over the ridge I spotted a galloping mass. “Is that..?” Yes it was! Office Cavalry had come to the rescue wielding another freelance survey!
Much is written about the art of engaging consumers via social media and what constitutes best practice. For freelancers, communication via social media arguably comes more easily than it does for sizeable business entities. Though there are fewer pitfalls for the flexi-worker, who for the most part just needs to bathe in a flattering light in front of current and future clients, for those a little more demanding of their social media results it’s important to understand why people disengage.
Jon Norris | Resources,Technology
If there’s one thing the internet is good at its democratisation. Whether it be Wikipedia, file sharing, or blogging, the web has put a great deal of power back in the hands of the people. Now that same ethos is starting to filter down into services that would traditionally have been from one huge, faceless, costly provider.
Although the importance of social media is well established in the UK, we still trail a long way behind the US. However, that is all set to change in 2011 according to a new report by freelance work portal Office Cavalry. In fact, the findings are particularly positive for those freelancers specialising, or hoping to specialise, in social media marketing.
Here’s a breakdown…
Social media isn’t going to be around forever, but it’s going to get a lot bigger before it goes away – it’s a pretty big deal at the moment. If you don’t have a Twitter presence for your brand then you’re a sucker, and if you don’t have a Facebook fan page then you’re a chump.
New research has shown that over a third of SMEs use social media on a daily basis to promote their businesses.
For many freelancers and contractors, utilizing free networking tools is clearly a no-brainer, but which is the most popular?
Michael Rose | Lifestyle & Time out
At Freelance Advisor we’ve spent a lot of time sharing advice on how you can effectively use Twitter and social. As a tool for finding more friends, colleagues clients and work. We’ve discussed how to use it for Marketing your personal brand and for PR for your own company.
This cheeky little site has a different view…
Sandy Dempsey | Getting a Job,Training
If you’ve not yet joined the 75 million strong Twitterati, Sandy Dempsey founder of The Dreaming Cafe gives us five great tips on how to get started, why you should use Twitter and other social networking tools, and how to make it work for you and your business.
Online security is a pain. If you have more than one bank account, multiple email addresses and numerous subscriptions to online services like Amazon, eBay and the rest, keeping track of your passwords becomes a real chore. We’re told not to write them down, and we’re told not to have anything too obvious that can be found in a dictionary.
Security experts recommend we have unique, strong, passwords of at least 12 characters including lowercase, uppercase and numbers. Generating random complicated passwords isn’t too hard… but remembering them is.
The economic downturn has played a big part in accelerating the importance of social media in the marketing minds of freelancers and small businesses. For that reason, the idea of employing the services of a social media consultant can appear to be a no-brainer. After all, for many small operations, social media has become integral to their online presence.
Failing to utilise social media to its fullest extent could prove costly.
But is formal training really necessary?
If you care about your personal brand, how you are showing up online and what people are saying about you and your business then this new app from award-winning filmmaker and iPhone app developer Garrett Murray is just what you need.
Check your referrers in Mint and Google Analytics, browse your Tumblr Dashboard, reply to mentions on Twitter, all from within Ego!
As a freelancer there is an opportunity to create a working lifestyle to suit you, but without enough work or clients you may not achieve this, or end up always trying to. Some freelancers are lucky enough not to need to market themselves in the beginning, but at some point they will need to in order to find more work.
Mark Bowley of Creative Agency Freelancing shares his advice on gettings started and finding work.
A few years ago getting heard on Twitter was easy. When I first joined there were less than a million users and it was easy to find friends with common interests and it was even possible for a couple of friend to create a trending topic.
Now with 70m+ users (sending 50m tweets a day) the story is a little different…
Social media has quickly risen from an online tool for building and maintaining social relations to one which can assist in expanding a brand’s online presence, and provide an opportunity to communicate with relevant publics. Sam Malpass show us how to make the most of its potential in a freelance business.
Sinead Mac Manus | Getting a Job
As a freelancer, getting out from behind the desk (or kitchen table) and out into the real world is crucial for building relationships and winning new business. The pervasive nature of social media means that we are increasingly connected online. We tweet about our day on Twitter post news on Facebook, and share our location on Foursquare.
Social Entrepreneur Sinead Mac Manus shares 4 ways to use digital tools and social media to make the most of networking opportunities.
Anthony Hewson | Lifestyle & Time out
Relationships are more important for a freelancer than for any other individual.
That’s a pretty bold statement and I’m bracing myself for a wave of incredulity articulated by examples of people going through any sort of emotional or physical trauma. Ok, leaving that probably overwhelming group aside… here’s why
With 72% of small businesses stating that new business generation was their top priority in 2010, they are turning to technologies they know will quickly and easily bring them new clients through the door. These technologies are still websites and telephones over newer methods such as social media.
When asked whether social media such as LinkedIn, Facebook and Twitter, has been useful in generating new business, 63% answered no, with a staggering 75% not knowing how to use social media effectively for new business generation…
Crunch MD and Freelance Advisor supporter Darren Fell talks about the steps freelancers should take to ensure a sustained supply of business.
Whether you’re selling beaded jewelery or your time as an expert in finance, it’s good for business to develop a community around you. Bonding customers to each other, will bond them ever closer to you.
In this feature, reviews two free community building tools.
Daryl Close, a business performance coach, discusses why freelancing success is not directly related to your specific freelancing talent. Whilst personal branding is not a new term, it is a term that has come back to the forefront of success as a professional freelancer. He explains that your actual talent is only a small part of the overall personal branding concept and freelancers need to refine and develop their professional brands in order to thrive in an ever increasingly competitive world.
Linda Jones | Lifestyle & Time out
Agency director and mum of twins Linda Jones shares some expert tips on how to successfully balance the demands of a freelance career with those of a growing family.
Freelancers benefit from online social networking MORE and more freelancers are using social networking sites to promote their services, a survey has found. The BT Tradespace survey found 15 per cent of small businesses promote themselves on sites such as Facebook, compared to just seven per cent this time last year. But the survey also [...]
