As with all new, exciting things, big business has been a bit slow to catch on with social media. Some businesses have “got it”, and have used social media to great effect (See the Facebook Skittles Campaign, or the genuinely helpful Heathrow Twitter feed), and some are still lagging behind – thinking it is enough to simply register an account and leave it unattended.
Jon Norris | Resources,Technology
If there’s one thing the internet is good at its democratisation. Whether it be Wikipedia, file sharing, or blogging, the web has put a great deal of power back in the hands of the people. Now that same ethos is starting to filter down into services that would traditionally have been from one huge, faceless, costly provider.
Many freelancers and contractors have their own website which is either a fun hobby-horse or an online space for promoting their expertise and getting work. In such instances you probably don’t want to spend much time, let alone money, on attracting web traffic. The most effective way of achieving this is to promote it socially. This can be done online and in the physical world – social networking shouldn’t just happen in the online space.
What follows are a few simple tips on utilising key social tools to help increase web hits.
In this months podcast we’re talking networking, both on- and off-line. First, Andy speaks to Ryan Healy about Network Roulette – an online professional networking solution which helps you build your business network by borrowing from popular self-exposure site Chat Roulette.
I’ve existed on social networking sites like Facebook and LinkedIn for a long time now. My participation however has been somewhat minimal. My idea of social networking usually involves pubs and actually meeting people.
Nonetheless, I was intrigued by the idea of websites which enable you to build your own social network. So, I decided to try one out.
Sandy Dempsey | Getting a Job,Training
If you’ve not yet joined the 75 million strong Twitterati, Sandy Dempsey founder of The Dreaming Cafe gives us five great tips on how to get started, why you should use Twitter and other social networking tools, and how to make it work for you and your business.
Freelancers and contractors in the UK are well-versed in the business benefits of social networking sites such as LinkedIn, Facebook and Twitter. But one service they may not be so familiar with is Ecademy – a business network which in many aspects is similar to LinkedIn.
So what can it offer the freelancing community?
Andy talks to Web and Social Media Developer John O’Nolan and Darren Fell of Crunch about the power of personal branding. Choosing your brand Using Twitter to create a conversation Facebook, following and fans Social media as customer service Social media strategy and setup Listen to the podcast:
Podcast 24: Personal Branding for Freelancers & Contractors [ 29:46 ] Play Now | Play in Popup | Download
Look who’s talking: Monitoring buzz on the web As a freelance community builder and co-director of TheWerks web-socialite Rosie Sherry offers advice on monitoring your brand and filtering out the noise. Five sites for monitoring your brand online There’s no denying that the web holds huge amount of information. Most of it irrelevant to you [...]
Find freelancing advice and support by joining our community of freelancers and contractors on Facebook. By becoming a fan of Freelance Advisor you’ll get all the latest articles and advice, alerts when new content is added to the site, and you can help build the community by connecting with other freelancers and contractors in your [...]
Freelance Advisor is on Twitter And you can follow us here. If you’ve not yet joined the twittering classes then you’re missing out on the latest social networking phenomenon – according to TwitDir, the unofficial Twitter Directory, there are now over 3,000,000 users and the Twitterverse is still growing. If you’ve used Facebook and their Status [...]
