The social media experts who train staff to 'suck eggs'
Mel Dixon | Managing Business,Marketing Yourself
The economic downturn has played a big part in accelerating the importance of social media in the marketing minds of freelancers and small businesses. For that reason, the idea of employing the services of a social media consultant can appear to be a no-brainer. After all, for many small operations, social media has become integral to their online presence.
Failing to utilise social media to its fullest extent could prove costly.
But is formal training really necessary?

