Winning new business!

Winning new business! 6 Simple Rules for Success

Darren Fell | Managing business

 

Winning new business the easy and fun way. By following 6 simple rules you can build the freelance life you always dreamed of. Lucky you! You could be getting yourself shed-loads of new business starting from today.

You may to want to earn good money, have long holidays and be your own boss….but all you have to do is win new business. That’s the bit where most freelancers get the heebie-geebies. But I promise you can do it and you’ll get good at it!

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Create a publishing empire from your home

Emma Jones | Managing business

 

Do you have content you would like to share with an interested audience of existing and potential customers? It’s never been so easy to package your content in a stylish way, and distribute it in a cost-effective way.

Enter the age of home publishing with Emma Jones.

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Three conversation tips for getting what you want

Dianne Bown-Wilson | Training

 

Courageous conversations: How to say what you mean and get what you want. As a freelancer without a secretary the buck stops (and starts) with you. If you are a designer, developer or a gentle creative type you may not have the hard-nosed confidence and business clout you need to succeed.

Freelance advisor Dianne Bown-Wilson gives some simple confidence boosting tips.

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Using Google AdWords to find new clients and customers – part 3

Rob Watson | Guides, Technology

 

Part three of our guide to Google AdWords for beginners:

Yesterday Rob explained how to set up your first Google AdWords campaign. Today he looks at some of the best practices you should follow.

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Using Google AdWords to find new clients and customers – part 2

Rob Watson | Guides, Technology

 

Part two of our guide to Google AdWords for beginners:

Yesterday Rob explained the basics of GoogleAdwords. Today he looks at setting up your first AdWords campaign and some of the most common mistakes in setting up.

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Use Google AdWords to find new clients and customers

Rob Watson | Guides, Technology

 

Whatever it is that you (or your clients) do, you can always find new customers over the internet – even if you’re a niche business or you only work in a specific area or region. In this 3-part guide to AdWords Marketing Manager Rob Watson tells us how to increase our clicks

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Freelance Training: How to improve your Sales hit rate

Hannah Keep | Training

 

It is competitive out there, the freelancing market is growing every day and now more than ever it is important that we make the most out of every opportunity. So how can we improve the quality of our client interaction?

Let’s look at a simple sales formula for calls/meetings to get us started…

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Better Business Cards

Michael Rose | Resources

 

Build Better Business Cards, with 25% off from Moo.com.

Starting today we’re looking for the most impressive, creative or cunning uses for business cards.

Got a great idea, or a card you’re already particularly proud of? Show us what you’ve got and the best will win a complete set of cards.

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Freelance Event: Design Portfolio Clinic

Michael Rose | Events

 

How do you present your work? What do agencies look for in a portfolio? Wouldn’t it be great if you could sit with a few digital media agencies and ask them what they thought of your work and what you could do to improve?

What you need is the i-design 09 Portfolio Clinic!

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Freelance Training

Hannah Keep | Training

 

As freelancers we know you have absolute passion and pride in your skill set. We know it takes a lot of confidence to break out on your own. We also know that it takes more than just talent to succeed in this tough and competitive economic climate.

How well you sell, market and manage your product, product YOU, is critical. If the thought of cold calling brings you out in a cold sweat or the thought of creating a business strategy gives you a headache then we’re here to help with soft skills and freelancer focused training and coaching.

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Freelance Business: 3 ways to source new work

Emma Jones | Managing business

 

Freelance Advisor and Home Business diva Emma Jones explains why now is a perfect time to spruce up your business development and pursue opportunities that will mean new work from existing customers and new work from new customers.

Here’s three things you can do to keep the contracts coming in…

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Podcast #14: Why we get Employed – the Company Perspective

Andy White | Podcast

 

Andy White talks to Drew Griffiths of Mosaic about why companies hire freelancers and what they look for.

 
icon for podpress  Podcast #14: Why we get Employed - the Company Perspective [12:39m]: Play Now | Play in Popup | Download
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Podcast #13: Why we get Employed – the Recruitment Consultancy Perspective

Andy White | Podcast

 

Andy White talks to Emma Brierley, Director of Xchange Team, about her book, Talent on Tap: Getting the best from Freelancers, Interims and Consultants, and gain some interesting insights into why freelancers get employed from the agency perspective.

 
icon for podpress  Podcast #13: Why we get Employed - the Recruitment Consultancy Perspective [28:32m]: Play Now | Play in Popup | Download
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Marketing yourself: 7 steps to creating the right impression

Emma Jones | Managing business

 

Whether it is networking, meetings, clients or conferences, marketing yourself is an essential skill for any freelancer or contractor. Freelance Advisor and author Emma Jones offers seven quick tips to help you shine Starting on the right foot: 7 steps to creating the right impression You only get one chance to create a first impression. To make [...]

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Freelance Advice: Marketing yourself for free

Darren Fell | Managing business

 

Freelance Advisor founder Darren Fell is a successful entrepreneur and all over the first page of results when you Google his name. We asked him to share the secrets of his success and he responded with this guide to marketing yourself. Marketing yourself for free, a guide. The big question running through everybody’s mind when they jump [...]

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Freelance Designer’s Guide: Choosing the right printing method for your clients

Andrew Walker | Managing business

 

Whether it is business cards, promotional posters or flyers for a club night there are many printing options and quality and colours will vary greatly. Print adviser and consultant Andrew Walker guides can help you decide where to get your printing done. Choosing the right printing method for your client Digital vs Litho Printing The two main printing [...]

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Create a professional welcome while working from home

Emma Jones | Working from home

 

Freelance Advisor and author of ‘Spare Room Start Up’ Emma Jones offers us the first in a new series of pieces for our Working from Home section. Here she takes a looks at what freelancers with a home office can do to create a professional image for clients and a great first impression for customers

A [...]

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Marketing yourself as a freelance designer: Six simple tips for your CV and portfolio

Michael Rose | Managing business

 

The death of the CV? Are curriculum vitae a thing of the past? Guest blogger Greg Coley, Creative Director of the integrated agency VGroup, gives an insider’s view on what freelance designers can do to get noticed. Marketing yourself as a freelance designer So you’re a budding young designer straight out of university, a middleweight, an established creative [...]

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Compelling Content: Brainstorming your ideal reader or customer

Kath Burke | Managing business

 

Compelling Content – Part 2 Brainstorming: Your ideal reader or customer A two-part series from freelance copywriter Kath Burke. In part one, Kath explained how you can understand why people buy you. Part two explores how to use brainstorming as an exercise in focusing on the content that really matters before you put pen to paper. Great writing [...]

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Write web copy your customers will love reading

Kath Burke | Managing business

 

Create compelling content your clients will crave In this 2-part series freelance copywriter and content consultant Kath Burke says the secret of writing great web marketing copy is in the preparation. Before you put pen to paper, you need to explore your clients’ deeper concerns and needs. Ah. If only you could magic up the perfect web [...]

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Freelance Advisor Recommends: i-design 08 Portfolio Clinic

Michael Rose | Managing business

 

If you’re a freelance designer or programmer then attending the i-design 08 Portfolio Clinic Wednesday 17 September in London is a no brainer.

First it’s FREE and secondly if you’re currently looking for work or to expand your future client base then you’ll be able to meet 15 of the capital’s most respected and successful interactive [...]

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Casual Networking for freelancers and contractors

Paul Silver | Managing business

 

Freelance Adviser, Paul Silver, on casual networking events for freelancers and contractors. Making contacts, finding work, pitching, passing business cards, sharing skills and advice… and having a drink, or four.

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Pitch Yourself into the Freelance Market – Part 3

Bill Faust | Resources

 

In part one and part two we looked at the marketing process and what you are actually employed for, e.g. the way you think respectively.

Today we look at how to identify the unique features of product, you. Understanding the product – You, Your Abilities, Competencies & Transferable Assets Many of us realise that every interview has [...]

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Pitch Yourself into the Freelance Market – Part 2

Bill Faust | Resources

 

In Part One of this series, Bill Faust talks about how important it is to understand basic marketing principles in learning how to Pitch Yourself. The question he asks now is do we know why we are employed? Deciphering the needs of the buyer Most of us think it is because of our experience, this is partly [...]

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Pitch yourself into the Freelance Market

Bill Faust | Resources

 

In this series, Bill Faust, author of Pitch Yourself, shares insights gained from over 30-years of industry experience. He discusses key factors for effective self-marketing, understanding what self-marketing means, reading your future employers’ desires and definining clearly what you, the product, have to offer.

This three-part series will take you from knowing you need to [...]

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Personal Branding for freelancers

Andy White | Managing business

 

What’s personal branding all about? Is it important? What does it mean? Where do I start? Do I really need a strong identity or even a logo for my freelancing business? Is it really necessary to make ME stand out from the competition?

Expert, Al Welsh, has had years of experience within some of London’s top [...]

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How to build a credible website

Kath Burke | Starting Out

 

You can think of your website as the modern-day equivalent of the Victorian calling card. Before your prospective client decides whether you’re worth talking to, they’ll have a good nose around your site.

And they might be asking themselves:

How professional is this organisation?

Do they have the products [...]

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One.. Two.. Three.. SELL!

Darren Fell | Managing business

 

I was asked by Phil Green of the MD Hub 100 to present to a MD Hub 250 group about how I took Pure360.com from no customers at all to hundreds. As I thought the following presentation may be useful to all at Freelance Advisor.

It shows the early days and a few photo’s of where [...]

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