In Part One of this series, Bill Faust talks about how important it is to understand basic marketing principles in learning how to Pitch Yourself. The question he asks now is do we know why we are employed?
Deciphering the needs of the buyer
Most of us think it is because of our experience, this is partly […]

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What’s personal branding all about? Is it important? What does it mean? Where do I start? Do I really need a strong identity or even a logo for my freelancing business? Is it really necessary to make ME stand out from the competition?
Expert, Al Welsh, has had years of experience within some of London’s top […]

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You can think of your website as the modern-day equivalent of the Victorian calling card. Before your prospective client decides whether you’re worth talking to, they’ll have a good nose around your site.
And they might be asking themselves:

How professional is this organisation?

Do they have the products or expertise I’m looking for?

Will I get […]

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